SearchBoth; Pitting good versus evil.

In an effort to confuse and confound internet searching even moreso, SearchBoth has decided to add more functionality. Forget the fact that most people really don’t know how to use search properly in the first place, SearchBoth had taken a novel approach in that it would combine the results from rival search engines. And you thought that Yahoo and Google had combined forces?  Hah! But there is one problem with this idea. Rather than re-doing an already busy page, SearchBoth has decided to just clutter the page with a additional tools. places websites side by side on one split screen in order to make comparing the results of any two websites simple and easy. The site started out with just Google and Yahoo but now offers, MSN, DogPile, MetaCrawler, Alta Vista, LookSmart and WebSearch as well. Users can select any two search engines and view them side by side on one split screen. Cool concept but… has also included the ability to search travel sites side by side as well with the top 12 travel sites. Users can search, Expedia, Travelocity, HotWire, CheapTickets, SideStep, Kayak, CheapFlights, Travelation, TravelZoo, PriceLine, Orbitz, and CheapOAir side by side as well. Cool idea but…

Although these features may be useful, the UI harkens back to a pre-millenium design where designers and engineers would vomit information onto a page thinking that “less was less” and more was not enough.

If I’m wrong, correct me and show me the way. I can be swayed.


2 Responses to “SearchBoth; Pitting good versus evil.”

  1. 1 John B. Carver November 14, 2007 at 4:57 pm

    Neat idea perhaps. Lets not forget tho’ that the much respected Google, yahoo etc etc are HORIZONTAL search sites. Rifle shot marketing is associated with VERTICAL search. In travel, Cheapflights already addresses the consumer’s need for a one stop site comparing flight deals from a huge number of online travel agencies, airlines and other flights deals providers. These advertise their own stock on Cheapflights and unlike Cheapflights are not true price comparison sites.

    Cheapflights on the other hand is the original (1996) vertical search flight price comparison site whose advertised flight deals emanate from many of the travel sites mentioned in the above EDMO article, as well as from airlines, budget airlines, OTAs and specialist flight deal travel agencies (NB some of the latter have no online presence apart from Cheapflights).

    So in this particular instance SearchBooth is apparently comparing deals which have already been compared by Cheapflights from Expedia, Orbitz etc etc. Cheapflights daily acquires and compares circa 15 million deals a day from a very broad base of flight providers and should not be confused with being an online travel agency…


    John BC

  2. 2 Naso November 15, 2007 at 6:43 am

    Hello, was the first website to allow such functionalities, and the credit of the idea must go to them! Later they lunched another search engine named that was an expansion to the idea of .

    GahooYoogle was chosen as hotsite by USAToday in 2005 and was talked about in BBC Radio and many more places in newspapers and the media!

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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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