Suck.. what you ask? or How? or Why?  My first thought was, How ’bout all of your cash if your trying to attract business and you have no clue what you’re doing in PPC land? Or how about just search results in general?  Or what about search engine algorithms? Why do they all have to keep changing them? I think that sucks. When they change them, the ripple effect is felt everywhere. Or better yet, whatever happened to finding exactly what you were looking for without bumping into 10 advertisers that were ranked right in front of the result your were looking for? I’d say that would be pretty sucky and a big waste of time!  

Or how about  how easy it is to find images that are not suitable for children? Why do we need an image search? Why does that need to be a part of a search engines capabilities. I think it sucks that I have to explain that to a child.  I’m a big champion of what a child should and should not see or find online, but filters, notwithstanding, The search engines are obligated to do a better job. 

I also think it sucks that  internet marketers are so tethered to the results of search engines. So much so, that it can make or break a deal, a company, a product and an industry. 

You know what else sucks about search engines? I need them. But they need me. They need us. We are the engine, not them. What would happen if we boycotted the search engines? We could have a national boycott the SE’s day. Would work cease? Would time stop? Would we have to revert back to fax machines and yellow legal pads? No, No, No and NO.

Think about it. What we would all do is type in the URL of whatever it was we were looking for and thus the importance of keywords in the title of the domain would skyrocket and supurfulous named sites would either be ingrained forever in our minds and thus we would continue to visit them; and others, alas would disappear. So cars.com, shoes.com, planes.com, these would all have more signifigance. In fact now that I think of it, these all could be Niche-y search engines about that specific item!!! 

Wait a minute, I just said Seach Engines suck. Ok, forget about it. I’ve changed my mind. Is niche-y a word?  Lastly,  speaking of Niche-y. I heard this the other day, “Nietzsche is Peachy but Sartre is Smarter”!

So tell me, what do you think of search engines are they the big brother of the 21st century?