SEO: Actual rankings versus expectations

So the client comes in and says,”I need more traffic”. Ok you say, do you want the quick fix or do you want something that will last. In other words, are you willing to do the work that it will take to sustain a site that has traffic day in and day out or do you want to blow it out regardless of the cost? As a business owner, and depending on your product, your site and what you expect it to deliver to the bottom line there is reality and then there is  the sweet smell of false traffic so to speak. I’m not saying that the traffic won’t convert to actual sales but when you run out of money acquiring traffic, then what are you going to do? So you’re sitting there saying, I have to or can spend money and I can generate traffic to my website. Absolutely. And you’re not the only one doing it. If you think the Big Players in your business of choice are not doing it, then you better think again. And they can outspend you right into the ground…

Some people think that once you build it and they come, they will keep coming back over and over and over again. That very well might be true if your brand is abercrombie, Gap, or Limited Two. But the online shopper is so fickle and so NET saavy anymore, that you really really have to work hard to keep that buyer coming back.

So having said that, your goal as business owner who has a web site, should be to acquire traffic, keep the traffic, sell to the traffic and keep them coming back. And the only way to really do that is to build your website right the first time. Granted you come back to the site and re-do it. We all do that. Or we tweak a page, upgrade this or maintain that. But I’m  talking of SEO 101 where you build the site with the search engine’s in mind from the inside out, so to speak.

 Some times we become so enamored of a design, a logo, a bell or a whistle that we forget the effect that the design will have on the design and how the SE’s( search engines) will view it. Make sure that whoever you are dealing with knows what they are doing in regards to a SE friendly design.

So to sum it up, if you think you are ranking well make sure you are looking at an organic or natural listing versus  a paid one and understand that the paid listing is good only as long as you can afford to have it in the  top 3 of the first page.

I could wax on, but I will save that for another post. The bottom line. Build your website right the first time so that the traffic keeps coming back. Oh and one last thing, make sure you have the right analytics tool to measure your traffic as well. For a company that is doing it right, you might want to check out my new venture, truly one of the few  Naples search engine optimization companies

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