Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
Direct Marketing Observations
Digital and Social Media Marketing Insights from Marc Meyer
Direct Marketing Observations 
It’s all about the image you give off. Old Spice nailed it in my opinion. They have a man that many men can relate with doing “manly” things while being hilarious about it and still demonstrating their product without being in your face. People like this kinda thing! Old Spice wasn’t trying to be something they’re not. Now…when every other commercial seemed to follow their ad, it did not turn out well from what I saw because many of the ads from other companies were not acting in character with their product and they ended up doing more harm than good. Hence the wins winning and the fails failing! Great read guys!
Social media marketing is better than one way, static broadcast technologies, e.g. TV, Radio, Newspapers.