Direct Marketing Observations

So the big stink of late is Guy Kawasaki and his sudden called on the carpet transparency in Dave Fleets blog.  Real quickly, Guy Kawasaki admitted that he has a few people that help him Tweet out his Alltop spam Tweets, and he only admitted it after being asked.

On the one hand, Guy is free to do what he wants. He even admits as much. I think the outrage stems as much from a sense that a lot of people thought that Guy was coming down from the castle to be with the common folk.

Well he does and he has. It just turns out, we don’t know when.

Case in point. Guy was in my town, Naples, Florida. Relatively small town by most standards. I sent a few tweets that we should meet up. Then I DM’d him a number of times, to cover my bases. I’m guessing or thought he never got them; give the volume he may receive. Now I have to think  perhaps his other “tweeters” got the tweets? I don’t know.

However, it turns out he  hosted a little Tweetup (4 people) and I missed it. There were some other issues involved in me missing it, not the least being if he @’s me and doesn’t DM me, I’m not going to get that on my phone.

So He didn’t DM back but I did get an apology 2 days later about missing each other. Fair enough!

I think in essence, more (or is it most?) people are just dissapointed that “Guy” isn’t tweeting as much as they thought. Look, I have a hard enough time managing 800/1500 let alone 101,000/93,000 so expecting an A lister to hit you back might be unrealistic but…

This is not a my friend is better than your friend example, but Rober Scoble whose numbers are 82,000/75,000 regularly tweets me back at the times I have tweeted him. This is both DM and regular @’s. As I’ll tell you if asked, there are good, bad and indifferent ways to use Twitter. It’s up to you to figure it out. So there you go. Run with it