Posts Tagged 'YouTube'

The New Paradigm-Everyone has a Voice

The new paradigm. Everyone has a voice. The new reality? Even a 12 year old has the power to make things happen, quickly. Everyone has the ability to create buzz. Everyone has the chance to tell a story. Everyone has the platform to have something go viral.

Case in point: 12-year old Maddi Jane — who has been lighting up YouTube with covers that have racked up over a 145 million total upload views on her YouTube channel. Not limiting herself to just YouTube, Jane, back on Sept. 10, crossed the threshold of 400,000 fans on Facebook-with 500,000 not too far off.

As I tweeted yesterday” You can’t plan viral. Viral is an accelerated manifestation of itself. It’s something that takes on a life of its own”

 

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What does Viral look like?

Do you know who Rebecca Black is?

Rebecca Black  is a 14 year old singer. She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube last month and received roughly 1,000 views in the first month. No big deal right? Then something happened. The video went viral. Really viral.  In mid-March it started acquiring millions of views on YouTube in a matter of days, becoming a top trending topic on Twitter and getting both good and bad media coverage. The operative word there being, coverage. As of yesterday, first-week sales of her digital single were estimated to be around 40,000 by Billboard, and the video had over 38 million views on YouTube.

38 Million Views

That’s what we call Viral.

Corning Creates an Impactful and Viral Video

Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video. Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? I don’t think so…

 

The Biggest Trend in 2011? Our Continued Laziness.

Why do you think YouTube is the  #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Did you know that as of March 2010, 24 hours of video  is uploaded to YouTube every minute? Here’s some perspective for you. Lady Gaga’s Bad Romance video has been viewed over 328 million times since it’s release. Why do you think that is? Entertainers aside, there is a reason we like to watch videos. Here’s another story for you.

Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube. At first, he thought he was joking.  But then realized he was not. Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. YouTube as a search engine. Video as a search result. Video as a trusted search result.

“A whole channel for sharing and connecting to the biggest word-of-mouth platform in the English language.”-Time Ferriss

Why does YouTube work? Because we’re lazy. We would rather someone entertain us with information than have to sift through search results. I know it sounds crazy but sifting through search results requires more reading, more computation of the results, more of an understanding of what you’re looking for. With Video,we don’t need to turn a page, we don’t need to keep reading and clicking for the “real result”, all we have to do is look at a screen grab, a title that’s compelling to us and go. slim to none of brain power.

Kids no longer learn about the world by reading text. Like the television generation, they are absorbing the world through their visual sense. But there is a big difference. Television was programmed and inflexible. YouTube is completely micro-chunked and on demand. Kids can search for what they need anytime. This is different, and powerful-YouTube is the next Google

This isn’t really about laziness but there is a degree of truth to it. You see we are an entertainment obsessed culture, we like our senses piqued. The endorphins it releases. We dig 3D, we like our content packaged. Words are boring, text is bland, black and white sucks and video rocks; and adding a gaming element to it just makes it that much better. I don’t think anyone anticipated YouTube being known primarily as a search engine, let alone the #2 search engine behind Google, but clearly the masses have spoken. Google buying YouTube awhile back might have seemed curious to some but now it looks like a brilliant move. Who knew?

At thend of the day we still do ALOT of searches on everything. How that search result comes back though, determines action. The less work we can do the better. Let’s click on a video instead. Does video still give us the search result we need? It’s debatable but it’s changing. Why do you think WOM as an accelerant works so well in the context of search. Less work. If a user can be spareed the leafing through of 10 “gamed” search result pages in lieu of asking someone who “knows” or watching a video of someone who knows-all the better. Laziness?

Or is it being more effective and efficient with our time?

You watch…

5 Reasons Why Social Media is so Explosive

Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it.

  1. We love to share stories where good triumphs over evil
  2. We love to talk and tell others about train wrecks for companies and people
  3. We can be easily punked
  4. We love watching video-and then sharing it-it takes no effort, none. zip. zilch.zero.
  5. We are suckers for top ten lists

I know there are more, but these were the first 5 that came to mind..

If You Could Use Only One Social Media Solution, Which Would It Be?

Given that most of us claim to be too busy to do anything anymore-and it is somewhat true. Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim.

Let’s do a hypothetical. What if you could only use one “social solution”? Which would you use? and why would you use it? Let’s say you’re a consultant, which social media solution would you suggest and why? Which one is going to have the largest impact on your company? On your business? For your client? What if you’re boss said, “Pick one”, and given that that’s  a minor miracle he said that-which will give you the firm footing to do more later on down the line? The most impact? Results?

This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations.  The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. You’re going to set yourself up to fail if you do that.

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Maybe, maybe not. What is going to give them the biggest return, the biggest impact? You can only choose one.

Let’s short list 11 high level social media solutions and tools right now.

Each of the above have specific bells and whistles that allow you to do certain things.  Remind me again, what’s the goal of social media? To have conversations? To sell stuff? To grow the business? To enrich Customer service? HR? Competitive intelligence? PR? Collaboration? Which one could do all of those?  I got a better idea. Maybe you should just concentrate on one  specific social “thing” that will make your organization better?

Ahhhh haaaaa…  That’s it! Which one can do one thing that can make your organization better at what they do? You don’t need to try or “do” every social media solution to be successful. Just one-Doing one thing really, really well, will work.

Print Campaign vs. Social Media

So which would you do?

Is it still the most effective way to reach your audience?


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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