Posts Tagged 'Web 2.0'



10 social media ideas you can blog about

In my efforts to provide readers and writers with the tools they need to write better content, here is a topical list of subjects that you could probably write a pretty decent blog post on. If you do, give me some props and some link love. Or better yet, we could discuss them as we go, we can just start with #1 and we can collaborate and work our way down the list together. Your choice.

  1. What is Your Personal Social Media Strategy? Whether you are an agency, corporation, or an individual you need to have a plan.
  2. SEO depends on social media. As much as some purists might not want to admit it, seo and social media are joined at the hip.
  3. Should bloggers be held to journalistic standards? Bloggers can say and write some pretty outlandish things and get away with it, should they? Should they be held to the same standards as traditional journalists?
  4. Communications Decency Act and Social Networks-Are we doing enough to police what is written and produced and generated on social networks?
  5. Transactional conversations-is there now a value that can be placed on every conversation that takes place via social media?
  6. Social Media is a time suck-how much time do you devote to social media per day and per week?
  7. Whats more important? User experience or Technology? What drives the user? Is it the platform or the the experience?
  8. The criteria for judging social media platforms? What is yours? what do you base your usage on? What should they all be judged on?
  9. Social networking failures, you can’t force the action.-Not all social media/social networks succeed.
  10. How to choose the right social network? Should they be more vertical, will they eventually be?

OK, so there’s your topics, pick one, any one and go to it! Soothe your inner writers block demons and be sure you let us all read it too!

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10 Social Media, SEO, and Marketing questions/thoughts I had in Church.

So I’m sitting in church and they’re passing around the collection plate. At which point I started thinking that clearly the church is hurting too because the little baskets are really flying down the aisles. Given that church is a great place to take stock of all things in ones life, I grabbed my smartphone and jotted down the following thoughts and questions.

  • Social media measurement and its associated metrics will change with the changing of external markets and it’s influencers.
  • As the economy changes, so do the rules of engaging the consumer and marketing to that consumer. They have to. They must.
  • Will or should social media engagement be measured differently in tough economic times? Yes?
  • Should or will the tone of marketing and social media marketing change?
  • Do peoples expectations of social media change during economic woes? No. because they haven’t set any precedents yet.
  • Do we change benchmarking for social media? My thoughts are we would have to, since there is zero empirical data to go off of.
  • How important does social media optimization and SEO now become? I think it’s huge.
  • If times were different would some social media startups have a fighting chance? or do they now have an even better chance of surviving? Which is it?
  • Will social nets thrive now or in the next 24 months given the current state?
  • Their success will be determined by what? The same metrics? Or can startups afford to be measureed by engagement only?

So I was still feverishly texting these into my notes section of my phone well after the collections had been taken.  At which point, I looked up and saw that I was getting some nasty looks from the following: the people in the pew to my right,  the people directly to the left of me, my wife, an usher, and my kids, who thought I was playing Bejeweled.

That’s ok though, because If I’m thinking of these things,  maybe marketers, social media marketers, start-ups and even GOD might be too! Though divine intervention as a variable into any metric is a given, right?

19 things you should know about your world

  1. Did you know that China has over 253,000,000 internet users which amounts to about 17% of the world’s users?
  2. Did you know that China will eventually become the #1 English speaking country in the world? Or that
  3. The 25% of the population in China with the highest IQ’s …is greater than the total population of North America.  In India, it’s the top 28%.  Translation for teachers:  they have more honors kids than we have kids. 
  4. There are over 2.7 billion searches performed on Google each month.  Which speaks to a post I did about tech trends.
  5. The amount of new technical information is doubling every 2 years.  For students starting a four-year technical or college degree, this means that…half of what they learn in their first year of study will be outdated by their third year of study.  It is predicted to double every 72 hours by 2010.
  6. The U.S. Department of Labor estimates that today’s learner will have 10-14 jobs . . By the age of 38
  7. Predictions are that by 2013 a supercomputer will be built that exceeds the computation capability of the human brain.
  8. According to the U.S. Department of Labor . . .1 out of 4 workers today is working for a company they have been employed by for less than one year
  9. More than 1 out of 2 are working for a company they have worked for for less than five years.
  10. According to former Secretary of Education Richard Riley . . The top 10 in-demand jobs in 2010 didn’t exist in 2004.
  11. We are currently preparing students for jobs that don’t yet exist .
  12. The U.S. is 20th in the world in broadband Internet penetration.(Luxembourg just passed us.)
  13. 1 out of every 8 couples married in the U.S. last year met
  14. The average MySpace page is visited 30 times a day.
  15. The number of text messages sent and received every day exceeds the population of the planet
  16. More than 3,000 new books are published . .
  17. It’s estimated that 40 exabytes (that’s 4.0 x 1019) of unique new information will be generated worldwide this year
  18. The amount of new technical information is doubling every 2 years
  19. 47 million laptops were shipped worldwide last year

 

Many thanks to  Karl Fisch  and Scott Mcleod  who compiled alot of this data, which in the end, really gives you a sense of how very large this world is and how very small you are.  

 

 

 The only constant in life is change. Don’t be static.

Quit talking about Social Media and Go Make Some Money!

Ok so by now we all know the hows and whats of social media and social media marketing. At least, we better.  Hell, I’ve written a books worth of articles myself on the subject. And lately we’re all writing about how to use social media in a down economy. Or whether social media can survive the meltdown. Or how to use social media to deal with the crappy economy. It seems everyone has their take on what to do. Scoble says we should listen

 The Buzz Bin says keep a cool head and keep morale up. We can even go to extremes and ask Will the Recession Spell the End of Web 2.0? or we can go to the opposite end of the spectrum and be forthright and ask whether you would tell your employees and customers how bad it is?  Don’t get me wrong, those all are great and relevant posts, but we gotta move on.  So let’s take this to the next level.

Seriously, you do not have to look far to read another article about how one can use social media to improve their marketing, or how bad it is out there. Between the two, We get it. It’s in our face all day every day. But now, it’s time to get serious.

Scenario one:  I’m a big company and I don’t have time to be pitched and I don’t have time for social media marketing initiatives to ramp up, but I’m willing to try them. What can your social media marketing campaign, Mr. Agency/Marketer/In house CMO do for me right now? What can we roll out that will show immediate results?

Scenario two: I’m a marketer/agency. I now do not have the luxury of educating you Mr. Big Company on what social media is and how it can benefit your company- I now have to show you direct ROI with a timeline that is reasonable and cost effective. What’s your plan? And do you trust me? Because my ass is now on the line.

So wutcha gonna do? Do you have a plan? Playtime is over.

Even our “friends” over at Forrester have said, “quit dippin the toes and invest only in programs that can deliver on measurable metrics.”

So what are the programs? Do you even know? You can’t manage what you can’t measure. Page views and traffic aint gonna pay the bills. Talk to me. Do you have a plan? Which of these below can make you or your client money?

Hey people, let’s step it up.

I was sitting in the stands of a basketball gym a few nights ago and talking to one of the major movers of one of the top social media companies in the country, and I had asked him what’s going on at work. I like to see where they’re at sometimes since they are right in the thick of it usually, and I’m always impressed in the directions they head. He told me that they were looking to do more and to do bigger and better things with companies rather than just to pitch or create wikis, and blogs and communities and what not.

Don’t get me wrong, they “do” do more, it’s just that the perception or thought right now with other large companies wanting to get into the social media game is “this is what works with others-so lets do that”. He said they were looking to expand their reach and their depth of  what that can do instead of offering component driven solutions on large scales. Great strategy.

This made complete sense to me. In fact I had been mulling over that corporate perception and social media perception of late with the posts I had been reading in my reader and on some social sites I frequent. 

My thinking was it had become somewhat static, one dimensional and monotone like in its themes. Or maybe stale? Tired? Repetitive?

Think about it, we are creatures of habit and we do what the pack is doing. We see what works and we do the same. Isn’t that the way certain companies are approaching pitching social media solutions to large companies. They see what has been successful elsewhere and then take the same approach and basically say we can do that to? Yawwwwwwwwn. Go ahead and do that. But how bout you stretch out and take a chance on doing something bold and different?

Which was the essence of  what my friend was saying and I applaud their thinking for this. We, and they are only limited by our collective thinking of what social media can do. Right now we’re implementing what we know what works instead of turning it inside out and attacking it from a completely different vantage point.

 I implore that tact with some of the incredible collection of thinkers that I subscribe to. I personally believe that we have only scratched the surface of what social media can do and I plead with you to step back and really think about the ways and means in which we can take this piece of clay that is social media and shape it into things that we have not even begun to fathom as being possible. Let’s eliminate… the echo.

Clay Shirky Get’s It

Clay Shirky, is someone who “get’s it” in a big way. Take 8 minutes to watch this.

more about “Interview Clay Shirky on Vimeo“, posted with vodpod

 

Are you a thought leader or a follower?

When I was a kid most coaches and teachers used to tell me to be a leader and not a follower. Amazing how we manage to find ourselves saying the same thing to each successive generation. Why? because it makes sense. But does it? I immediately think of the old saying, “too many chiefs and not enough indians”. Ok so now we should all be confused. Which should we be?  Do we need more indians or more chiefs? Rachel Happe brings up a great point in her post about The Wisdom of The Crowd in which she writes:

Crowds without leadership and inspiration are not necessarily better or worse than individuals.  But a crowd can become both more than the sum of its parts and less than its lowest common denominator depending on how it is inspired.

What this means to me is that although I might want you to be a leader, you might be better suited to be a follower. Some people are born leaders and some are born followers and some can become…. etc etc. However, in social media and Web 2.0, if we’re to look at the whole thing holistically,  the space reeks of the “follower mentality”. Too many people as I said in an earlier post are inclined to be of the “echo mindset”. They possess zero original thought. I’m not sure they are even actually participating in the conversation to be honest. To this end, they are not leaders, and they are shitty followers. So they bring nothing to the table. Period.

Rachel’s original post stemmed from one that Guy Kawasaki wrote on Dadomatic titled, The top 10 lessons his dad taught him in which #3 was:

Don’t follow the crowd. Initially, I thought that he was saying that most people were stupid–and I agreed with him. But I now realize that he was telling me not to follow the crowd because the crowd “mentality” can make smart people do dumb things. This is why I don’t believe in the “wisdom of the crowd” to this day.

Given the current state of all things political and economic, perhaps what we really need is original thought and not noise that has a new tread on it. I know it’s easy to just put some lipstick on the pig, forgive me for using the analogy, but try to step out from under the umbrella and look at things in the social media and web 2.0 world differently. I don’t need you to be a though leader or a follower, I just need you to think.

 


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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