Direct Marketing Observations

A couple of days ago at the Under The Radar Conference,  one Ad person’s opinion on an elite panel, became the sentiment of everyone on the panel. The sentiment being that half of the start-ups that presented at the event, will not be around in a year.

Why the dour prediction? Because the revenue model is still screwed up and the success of many if not all social media companies is tied to online advertising spending. In fact I cringe when I ask someone what their revenue model is and they tell me that it is going to be ad driven…

Here is a great and short piece on just exactly what was said at the conference. Social Media’s Uphill Advertising Climb