Posts Tagged 'social south'

Social Media conundrum #714. Are relationships campaigns?

Maybe some of you are missing the point.

I think some of you are thinking that social media is this:

field-of-dreams-scene

If you build it…blah, blah, blah…

But if we look at the offline equivalent of online relationships, you wouldn’t do this.

waiting-for-the-phone-to-ring

Waiting for the phone to ring?

The same holds true online and in social media. Whether you are connecting or you are creating, or you are immersing yourself in culture. It takes work. It takes a leap of faith and it takes a belief that it’s all worth it. And once it starts, it doesn’t stop.

leap

But decide right now. Whether you are a company or a small business owner or an individual. What is your commitment going to be? And, what do you want to get out of it? We all have a notion of what we want to get out of any engagement. Social media is no exception. Beth Harte has put together a wonderful Slideshare of this thought which she presented to a packed room at Social South this past week. Essentially saying, social media requires planning and measurement.

But couldn’t you say that about relationships? You don’t enter into a relationship blindly, and you certainly have expected or anticipated outcomes of your involvement and committment to that relationship. Right?  Look at Slide #13 of Jason Falls presentation on The Marketing of Unmarketing and see if you can figure out what these people are referring to.

Once people get past the…

jerry

“You had me at hello”…

It’s time to roll up your sleeves and understand that social media and the realtionships YOU will create are not a campaign. But you knew that right?

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Social South Thought Leaders

In my efforts to mail in at least one blog post this week. I decided to throw a wordle together of some of the luminaries of Social South in Birmingham, Alabama this week.

soso

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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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