Posts Tagged 'social media'



The Way Social Media Used To Be

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.

vintage-social-networking

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The Biggest Moments in Social Media in 2012

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic.  At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company.

 

Social May Artificially Validate Motivation and Intent But…

sweeti jar

 

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You have everything that is needed except actual people, buying customers and or web traffic if you will. You decide to make it social. Or become… wink wink, social.

You’re thinking that if  you meet, follow, friend and like enough people that you might be able to sell them on your product or they will find your site and buy. You figure that if you create social profiles everywhere and try and be everywhere at once, you have a better chance of selling stuff.  You and everyone else!

So…Are you trying to sell a product or make friends?

What’s your intent? To find buyers or to find friends?

What’s you motivation? To make money and to sell product or be social?

We call it social media but is social a means to an end that has nothing to do with being truly social? and what’s that “media” part of the term supposed to refer to? What is being “truly social” even mean? In order for there to be harmony, success and sales, do you as a marketer need to keep swimming in social circles in order to create genuine relationships in the hopes that one day after you have gotten past the whole trust thing that your prospect/customer will eventually buy something from you the company? That’s a helluva sales cycle. Most companies don’t have enough time to wait for that! Is there a workaround for that?

There’s an old saying and it goes like this. Quit trying to make out with the person who’s name you don’t even know yet.

Maybe we need to start calling a spade a spade. At the end of the day social and search may get you in the door and as a marketer you may have done your job of using what is at your disposal, but at some point it will still come down to trust, price, value and the user experience and not necessarily being everywhere and being “social.”  What if you made your intent perfectly clear in a social setting that you want to sell people something, how would that work out?  Sadly, it might not be pretty. Which means that you’re back to square one. Trust, value, price and user experience.

From a transactional standpoint social might get the conversation started for both parties and in some cases it might somewhat be artificial or even superficial for both parties-but in the end, it will always come down to you guessed it, trust, price, value and the user experience.  The problem is until marketers figure out a better way to convey trust, value, price and a great user experience-they’re going to have to bide their time getting to know who you are.

Are marketers okay with that?

 

Social Media’s Impact and Effect

There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social.

Thanks to the folks from Socially Aware Blog

 

Two Hurdles and One Gap in Enterprise Social Media Engagement

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10  free and paid social media monitoring and measurement tools to do it. I’ve looked at social data for a month and I have discovered two hurdles and one gap. I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings.

So here it is:

It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. One of your primary and most valuable comodities is your time.   Alotting time or taking time for engagement is not really high on the to-do list right now. Though recent data says that the more social your executives are the better performing your company  might be.

That’s hurdle #1. Executives need to take the time to be better at being social.

Having resources to do all the things that these companies and individuals have read, heard and want to do in social and should be doing in social needs to be a priority but is easier said than done.

Hurdle #2. Organizations are resourced challenged.

And the biggest gap?  The money is not there yet but social media budgets are continuing to loosen up quickly.  They used to be non-existant. In some very large organizations that I have seen, social is not a priority at any level be it in internal or external, yet.  The good news for all of these? You will see them all evolve in a positive  manor over the next 3-5 years.

Is Social Video Effective?

“The goal was not to sell units, but to increase favorability about the two brands among younger consumers,”?

What do you think? The visual imagery, the soundtrack, it’s just done right and yet, where is the product? Created for Intel, does this have to make sense to be good or effective? Do you think the 55 million people who viewed it felt that they have been marketed to?

Is Social Media Marketing Effective?

Thanks to the folks at MDG

Infographic: The ROI of Social Media


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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