Posts Tagged 'social media'



Social Media’s Impact and Effect

There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social.

Thanks to the folks from Socially Aware Blog

 

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Two Hurdles and One Gap in Enterprise Social Media Engagement

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10  free and paid social media monitoring and measurement tools to do it. I’ve looked at social data for a month and I have discovered two hurdles and one gap. I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings.

So here it is:

It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. One of your primary and most valuable comodities is your time.   Alotting time or taking time for engagement is not really high on the to-do list right now. Though recent data says that the more social your executives are the better performing your company  might be.

That’s hurdle #1. Executives need to take the time to be better at being social.

Having resources to do all the things that these companies and individuals have read, heard and want to do in social and should be doing in social needs to be a priority but is easier said than done.

Hurdle #2. Organizations are resourced challenged.

And the biggest gap?  The money is not there yet but social media budgets are continuing to loosen up quickly.  They used to be non-existant. In some very large organizations that I have seen, social is not a priority at any level be it in internal or external, yet.  The good news for all of these? You will see them all evolve in a positive  manor over the next 3-5 years.

Is Social Video Effective?

“The goal was not to sell units, but to increase favorability about the two brands among younger consumers,”?

What do you think? The visual imagery, the soundtrack, it’s just done right and yet, where is the product? Created for Intel, does this have to make sense to be good or effective? Do you think the 55 million people who viewed it felt that they have been marketed to?

Is Social Media Marketing Effective?

Thanks to the folks at MDG

Infographic: The ROI of Social Media

Retail and Social Media by the Numbers

I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual.


Infographic by Campalyst

Social Media for Business in 2012 [Infographic]

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

2012 Social Media Report How Marketers Are Using Social Media for Business in 2012 [Infographic]


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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