Posts Tagged 'Social Media marketing'

Social Media Marketing Wins…and Fails

Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site.  Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

Biggest Moments in Social Media 2012

About these ads

Is Social Media Marketing Effective?

Thanks to the folks at MDG

Infographic: The ROI of Social Media

Social Media for Business in 2012 [Infographic]

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

2012 Social Media Report How Marketers Are Using Social Media for Business in 2012 [Infographic]

Does Engagement Equal Action? Should it?

Yesterday on an early morning flight to Detroit, I watched as the flight attendants went throughout the cabin pushing food and drink on the passengers. The passengers were prompted to look on page 26 of the inflight magazine to view what was available and what the cost was. When the flight attendants came to each row, the passenegers either looked up and told her no, looked up and told her yes and what they wanted, or never looked up. So how does the apply to social media marketing or even digital marketing?

Example #1. Let’s say you got the passenger to view what was on page 26 by tweeting the link. They clicked through but they didn’t buy. You now have some customer data so you know they were interested but they still didn’t buy. Would we call that enagagement? Through social media? Were there KPI’s that were met?

Example #2. The passenger views a YouTube video on what is being sold inflight. An hour after seeing the video, they buy a Coke. Engagement through social media? Measureable?

Example #3. The passenger here’s the message, reads the magazine, sees the tweet and views the video, and does nothing. Were they engaged?

I think sometimes we confuse social media impressions as a KPI. In social media, Engagement should be better defined with some type of actionable, measureable outcome. If someone clicks on a tweeted link and reads a blog post that prompts them to buy, but they don’t buy right away-Was it an actionable event? It’s actionable and measureable but generally it’s not measured because the action did not take place right then.

The waters in social media are warm and inviting to marketers but if they don’t better define what a successful outcome is and don’t better understand the subtle effect of an engaged action that takes place “later”-then they are going to always be dissapointed.

The 7 Fluid Absolutes of Social Media for 2010


I think a lot about measurement.  Not only measuring my efforts during the workday, but also away from the office like in working out or where my money goes, or why I can’t lose weight- You know, the traditional stuff. But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Thus, I came up with a couple of “fluid absolutes” that for now, make sense to me.

  1. Social media measurement will continue to adapt and evolve with the constant change of external markets and it’s influencer’s. It’s not always about ROI, I’m sorry.
  2. The rules of engaging the consumer and marketing to that consumer are changing at light speed with the advantage shifting towards the consumer and with the enterprise constantly trying to catch up.
  3. Social media engagement should be measured differently in tough economic times. But some rules will still apply when the dust settles.
  4. The tone, the fabric and the nuances of marketing and social media marketing is changing, but sadly, marketers are not.
  5. Consumer expectations of social media will not change during  the current economic woes because they still don’t know what to expect.
  6. The importance of social media optimization, SEO and it’s relationship to mobile has never been larger, yet some still don’t get it.
  7. Some Social Networks have less chance to thrive now,  than they did at this point last year.

As we wind down 2010 with essentially 2 1/2 months to go. What have you seen? What did you predict would happen and did not? What do you think will change? What didn’t change?

From Interruptions to Interactions-The Irony

Greg Verdino of Powered, wrote a book called microMarketing. I was asked and honored to review chapter 5. Before I give you my 2 cents on that chapter I have to tell you, it was probably one of the easiest reads on social media marketing that I’ve read in a while. If you swim in the waters of social media, you will know or be familiar with the numerous stories that Greg tells in his book. Though I knew all of these stories, it was great to read Greg’s insight and “take” on how little things mean more in the large vast wasteland of content hungry consumers and creators.

This is significant in that I just wrote yesterday about I think that Twitter as a network is declining, but as a placeholder for media consumption it has exploded. Greg’s book highlites the little in a big world and how THAT can be effective in getting your message heard or your product launched or service sold.

Now chapter 5. Find out about Henry Posner A fascinating story on how someone can be a late adopter but still utilize the nuances of social media marketing with an intense desire to connect with their customers and succeed. To quote Greg:

By applying the principle of surprise and delight to selected online interactions, businesses have the opportunity to generate goodwill and stimulate positive online word of mouth both online and off.

What does this mean? Here’s your bullet points of  what your online social interactions should consist of. These, for the most part are industry agnostic. They can apply to any business.

  • Establish a credible voice-Be an authority
  • Lend a helping hand- Don’t expect something in return
  • Kiss your customers on the cheek-Delight them.
  • Offer Thanks
  • Put a human face on the business

What you need to know-Quoting Greg again(It’s easy to do)

Doing the right small things to shift from interruptions to interactions lays the groundwork for making a related-and no less disruptive-shift from marketing in an artificially constructed (and artificially constricted) prime time to engaging consumers in real time.

The irony you ask? Small might be the new black.

Why are companies allowing you to operate without a net in social media?

And yet it’s happening, alot! According to a May 2010 study by Digital Brand Expressions, 59% of social marketers are operating “without a game plan.” How is that possible? I’m not sure who is at more fault here, the marketer or the company they work for? I would understand that a small number might not do this, but half? Six out of Ten are just creating Facebook, Youtube and Twitter profiles?

What’s the point? Geez! From that same study the distribution was interesting for those that “did” have a plan..

What’s up with HR? Last time I checked HR is one of the easiest departments to integrate social in to. No plan for HR and it’s social media recruitment and vetting of candidates

And last, the irony of it all. This is the one that makes me chuckle-It’s like admitting that seat belts save lives but I’m still not going to wear one.

Clearly, we still have a long way to go in this industry…


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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