Posts Tagged 'shiv singh'

How do you Leverage your Personal Data on Facebook?

Sometimes it’s the little things that really can drive a point home. Take for example a small conversation I had-actually it was an exchange of about 2-3 tweets between myself and Adam Cohen of Rosetta that occurred late Friday afternoon. It started with this:

It is a good post in Adweek about how food marketers  are trying a new approach when it comes to winning followers on Facebook by using online coupons and incentives that grow in value as more consumers “like” a brand on Facebook.

It’s sort of a Groupon approach but with a twist.

My tweet back to Adam after reading it was that, “Isn’t that really why people/consumers- fan/friend/like a Co.? Hoping for what they might get on the backend? Not always but..” My point to Adam being that Facebook friending, following, or liking a brand is all predicated not necessarily on brand devotion and loyalty, but more on what might that person “get.”-In the form of an offer, a coupon, a special, some swag, some recognition, some money, a job etc. etc. The “whats in it for me syndrome…”

I’ll like you as long as you kick me some…

There’s nothing wrong with that except when marketers and thought leaders want to paint the consumer following the brand on Facebook as an “Uber brand loyalist”- as something more pure than what I have just mentioned. But leave it to Adam to add a layer of levity to this though:

Great point. A value exchange. One to one. His point, the value of the consumers data in exchange for what you have as a brand. A trust level and brand affinity developed through traditional channels which can now be taken online into Facebook where the relationship can be deepened and enhanced. My value for yours…

In actuality, it’s still a “what’s in it for me” yo type situation but you, the consumer, really have an advantage, you just don’t know it.

Your takeaway? Value what you have as a consumer( your data) and leverage it-understand how important your data is to the brands that you like. How could you leverage your affinity to the brands you like online? Who’s benefiting the most from the brands that you follow or like? Is it a one off for them? For you?

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10 social sites for your week

This weeks selection of  social sites cover the gamut from social media monitoring to a few juicy blog posts on community, strategy and real time search, to a couple of new social networks. Have any I should add? Lemme know!

1) Check out Zoho, It appears that Zoho offers everything from a business solutions standpoint to a new set of tires. (Just kidding on the tires)

2) 46 Free Social Media Monitoring Tools Free is good

3) Free is really good. 7 Essential multimedia tools and their free alternatives

4) From the SEOMoz Blog -How To Monitor & Track Google’s Real-time Search-Pay attention to this, it’s going to loom large.

5) Daily Mugshot is fun. Change the wrapper on your personal brand every day!

6) What is thankfulfor? It’s your personal gratitude journal. It’s also a collective gratitude journal, for all of us. Very cool and simple.

7) A strategic plan has a better chance of being successful when it’s easy to understand, easy to find, and easy to share. With that being said check out this post by Ben McConnell

8. Shiv Singh talks about Ken Burbary’s Social Analytics Lifecycle. I agree with Shiv on this, I like where it’s going and it is certainly a work in progress, but I would add consumer and influencer insights as an input as well too.

9) Check Daniel Eden’s Vinyl Art work out. This could definitely be a present for someone you know.

10) Share your experiences through Gowalla. I haven’t played with this to any degree yet, but I do like the UI.



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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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