Posts Tagged 'PR'



7 Social Media Visual Representations

I’m a visual person, so I want you to be too. With that being said, I think it’s interesting to look at the many different types of graphical examples of the social media space. The first graphic I want you to see comes from Lorna Li’s post on 6 Steps for Creating a Social Media Marketing Roadmap & Plan It’s interesting to note that her bubbles do not connect. They merely float around each other. Does that work for you?

The next is from Susan Scrupski’s post Circles of Expertise in 2.0 for Biz I like hers since they are interconnected, but I think that in some instances, that perhaps they should bleed over more.

 

Then we have Brian Soli’s Conversation Prism which is pretty cool since it doesn’t appear to have left out much. It reminds me of the NBC peacock though.

Next is Scoble’s Starfish Very accurate except for the sickly starfish. It looks more like a mutant glove.

Then there is my simple explanation of how the hot dog could be the center of the universe from a social networking standpoint. Chew on that, if you will. No comment on the  public bathroom shade of blue I used.

And lastly, this one is pretty cool from Touchgraph Go there and type in “social media” to see a larger view.

Of course we could really dumb it down to a scrawled spiral and draw it on a napkin as well

Here’s one more submitted by one of my Twitter frinds, this one titled the new marketing ecosystem from Mullen Though it does look a bit like a Christmas ornament or some type of dangerous coral.

Which one works for you? or maybe there’s a better one? Flippant sarcasm aside, the point is that social media’s influence is far more reaching than anyone could have ever expected and the exciting news is that it’s only going to grow in depth and breadth.

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10 social media blog posts to read this week

 

Here’s a good midway point of the year article by Jim Tobin from Ignite Social Media on what the future of social media might bring. How many of these do you agree with? My 2 cents is that #4 will be more portable in regards to social media being more mobile rather than portable.

I haven’t had a chance to check these guys out Ecairn, but let me know if you do.

I’ve written about this in the past in regards to whether your online identity is alligned with your offline identity and Dan Thornton’s article takes it one step further. Check out his post, Is your online indentity in your control?

Richard at Dell has a nice compilation post from yesterday of things you should check out, not the least of which are The Blog Council, which I’m still on the fence with, and Feedly, which I have not checked out yet.

I love Mike Manuels’ post about measuring social media as well, since I sat in a bar last friday night and talked essentially about the same thing with Jason Breed from Neighborhood America. The bottom line and Mike’s post back it up. Very few companies have a clue about how to monitor their online engagements with social media as well as their online personas in general. You have to have a way to monitor your web traffic but then if and this is a big if, you are monitoring your social media interactions, what is the data that you are wanting to pull from it? What are your goals?

Read this post on Stowe Boyds blog,  How we are made great and then lastly on Jason Falls blog, KatFrench has a great post on social media specialists chucking their backgrounds that basically asks the question, who’s running the ship for social media?

Social Media is not…Part II

As if having over 60 ideas, suggestions and observations of what “social media is not” was not enough, I now add an additional 25 responses from Linkedin and Twitter.

Social Media is Not

65. Your free answer generator if you run out of inspiration. After receiving this reply I responded that the person could do better than that and thus I received the following:

Social Media is not about individuals, it only is about its own gods and half gods. Since I am not a half god nor a god, it is quite obvious people would not know me. Social Media is also not definable since it is everything you want it to be and everything anyone else wants it to be. People who like to catch it in a few lines do not understand Social Media, since Social Media is more than some definitions and words alone it is a journey that never ends.

66. … A one way thing.

Be prepared for lots of criticism and people who have a lot of time and every motivation to make sure that what you are is accurate and true. If it is not… well we have all seen the examples.

Accept that any company/ product/ person that ventures into social media will be scrutinised and critisized.

While some shy away from social media for this reason exactly increasingly there is a realisation that abstaining is not a risk – free strategy. Getting out there and being honest might be scary but it certainly gains you a lot in terms of engagement and reputation.

67. … A substitute for a real social life.

68. …Doing much other than seriously turning everyone into a marketing expert to our global detriment.

When I mentioned that I would like to have him expound on this, and suggested perhaps he look at it differently, I received this heated response that diverts into a global political rant..

I’ll look at it as I please, thanks.

Anyone who tells me “you need to look at it like this” needs to look at, well, that kind of language and is a function of that culture.

The only reason I “need to look at it like this” is because your professional reputation depends upon the success of social networking. Otherwise what I said wouldn’t be such a threat to your well-being. None intended, but that’s what drives a statement like that.

True, social networking is not all bad, and they’re not all great either.

Where is all this communication getting us? It is a bourgeois pastime, a distraction from crippling debt, anti-intellectualism, fake dionesianism, and while on the surface, available to everyone for low-low rates, is yet another competition for time and energy towards things that really matter, like democracy and true personal freedom.

Our world is entering what appears to be an even greater period of vapid leadership than ever before. Why? Because MySpacers can’t see that Mr. Obama needs a team of 300 economic advisors. Bill Clinton could argumentatively engage that number in a blind-chess-tourney. All they see is a well-tailored marketing message.

Our present democratic contender is a direct result of the attitudes arising from social networking. He provides a message that is well tailored, yet inappropriate for our circumstance (he got prominence from unenlightened religious/political leader Oprah Winfrey, won the nomination on an anti-war platform, and having won it and being confronted with the economy, he’s got nothing. Nada. Zippo.)

We need a seriously deep, connected technocrat/intellectual to undo the ravages of this prior administration. This generation is going to continue to fail to see that all that glitters is not gold, and not all that’s being sold is worth buying. Unfortunately we’ll be worse off than with Hillary because they don’t know how to identify with what’s needed on a basis of principle over personality. And that’s the big, big problem.

At that point, I wished him well in his future endeavors!

69. The greatest thing since sliced bread, and it gets just as stale over the course of a few days. :)

70. The only internet marketing strategy.

71. An avenue to “push” your product.

72. A replacement for all marketing strategies and tools like ad, pr, print, tv, radio or other methods for a company.

73. Is not a replacement for good customer service or a good reliable product or product support.

74. Is not going to directly reflect $$ at the cash register in a short term– nor can it always be quantified in terms of dollars but actually name, brand, product recognition. Just as a tv ad might not reflect in significant sales, the social media should be dealt with in the same manner.

75. Is not static. It’s going to evolve so staying only on myspace.com isn’t the only place. There are other options that can employ social media within the context of the marketing strategy tools.

76. Is not just about the number of friends on whatever site you choose to be part of– you actually have to participate and you actually need to have a great product to deliver. It’s not just about the sizzle, you need to have the steak that goes with it. (as in show me the beef)

77. … Is _not_ a mass media

78.  … Something you can do in your spare time.

79. …Addictive

80. … Going to make you any money this year. Or next year. Or the year after that. Or the year after that, or the year after that, or even *gasp* the year after that — unless you’re kin to Rupert Murdoch.

81. …A goal in and of itself.

82. …new.

It’s something you and your organization are already doing, only without applying the “social media” tag to it. It’s using <insert platform here> to make it easier for people to reach each other.

The concept is ancient both from conceptual and technological aspects. What’s new is the shiny implementations popping up… and actual mainstream acceptance. It’s now officially cool to be connected.

83. …Owned by marketing, nor PR, nor advertising.

84. …A destination, it’s a tool.

85. … Accurate and qualitative enough to trust.

86. …Is not a solution to every communication or PR problem

87. …Is not just for kids

88. …Is not a replacement for developing a solid strategy and should not stand alone as a tactic

89. …Is not a new way of thinking, it’s a new way of doing.

As you can see, the perceptions sometimes do not mix with reality. I engaged in some really lively discussions on this topic and will cause me to create an interesting slide presentation on the subject. I’m amazed as well at how skewed and actually how misinformed some of the respondents were. You can also see, where some are completely fed up with even talking about social media anymore. Their loss I suppose. In the end, as I was telling someone earlier, in a few years, we might not even recognize the monolith that is social media as it evolves into iterations that we haven’t even thought of yet.

Twebinar #2 review: Who owns your brand? We do.

Yesterday Twebinar #2 brought it on home. Huh? What I mean is that, though the first one was good, the second one was great! For those of you who are wondering what the hell I’m talking about, this is what a twebinar is and was.

The twebinars are a series of  mashups in which Chris Brogan and David Alston have assembled the best and brightest from PR, Marketing, and Social media into a series of video interviews, live sound bites, and live video, into a massive twitter round table. What occurs is this healthy discussion on a certain topic, in this case the brand, and more specifically, who owns your brand. The discussion is rapid fire, the tweets even faster, and this is something that has gotten better, and not only combines the best and the brightest as a focal point, but really what makes it work so well, is the conversations that occur with stars in their own right from companies far and wide. 

I was amazed at the depth and breadth of the tweets. Combine this with Chris Brogan moderating the stream of videos, the conversation with some live guests via web cam and phone such as Richard Binhammer, as well responding to questions via twitter and you have this organized chaos of free flowing discussion about a very poignant and hot topic at the present moment. Your Brand.

I have to give props to how quickly things have evolved from the first twebinar. Given the improvement and the depth to which they took constructive criticism to heart from the first twebinar, this bodes well for the next, which means that we will be seeing more of these in the future. For me, the twebinar produced 18 new followers in twitter, which is very cool.

What I would like to see for the next session is a way for a lot of us to be able to see the videos and the flow of discussion at the same time. I was using Summize-recently bought by Twitter. I was also using Twhirl too, which had some latency issues, which caused me to use Twiiter as my main client, So I toggled from the videos to Summize to Twitter. It worked for me since I was listening more than I was watching. But ultimately it worked.

What I took away from the mashup was simply that brand management is as important as anything that a company might do, and yet sometimes the brand gets ignored through complacency, smugness and ignorance. Often times, when this happens, it’s too late to try and grab marketshare back.

Yet, the companies that do value the customer, and who ultimately realize through an epihpany sometimes, that the customer is the one who defines the brand, are the ones that realize that YES they(the customer) are the brand as much as the company is.

Bottom Line, the twebinars give marketers, social media champions, PR peeps and N00bs all a chance to voice some very valuable opinions and thoughts and what it tells me is this. There are soooo many superstars out there who DO get it. I want to connect with them as much as I want to connect with the true superstars in the space.

For those of you that did participate yesterday, what did you think? What did you take away from it? and how will use what you learned? What should happen in the next Twebinar?

Searching for social media experts

I just read an article in Adweek about Ford hiring Scott Monty in its quest to grapple with and implement the monolith that is… trumpets please… social media. While reading the piece I couldn’t help but wonder outloud just how social media experts became social media experts in  a space so relatively fresh in our collective marketing, media and PR consciousness. Not that Scott is not one, but this thought came to me after reading that Ford ran 50 candidates through the gauntlet before choosing Scott. 

Which begs my first of many questions: Though they chose a good person, who made the final decision, and what was it based upon? Who were the other 50 and why were they not chosen? I know that there is always a bit of subjectiveness to this process but I think, given the “newness” of the space, that it had to be absolutely fascinating to see how the whole thing went down. I do have to give some credit to Ford for stepping up, now more than ever, and especially given the state of the economy and the auto industry in particular. Somebody, somewhere, within that organization had the foresight to get to a decision maker and say, “we need to grab onto the beanstalk that is social media.

Some other questions I had and I’m sure other likeminded organizations are probabaly grappling with are:

Do we, they become expert like from writing it so much that we begin to understand how it works? Do experts, or are experts people who have implemented  a or some social media campaigns of any scale, successfully or unsuccessfully? What is the criteria? Are they IT people? marketing experts?  PR experts? What determines the experts title as the “expert”. Who determines it? Their peers? The  nascent industry itself?

I do think that longevity in the space that is and has been marketing, PR and even IT/internet/marketing, certainly is a determining factor. Why? Well think about it, when we all got into the business of what we do, what we did then is certainly not what we do now. Our jobs, titles and positions have all evolved. They have morphed into what the public and our bosses have demanded, expected and required us to learn, on the fly. And currently for some of us, that is all things social media related.

With that being said, when I write about the top 30 social media evangelists, I write from a position of referring to these people time and time again about social media topics that are hot. I mention them because they have their fingers on the collective pulse of their clients, their usage of bleeding edge technology to leverage brands, and their willingness to share their experiences. I call them experts, because their names and their blogs come up in conversations, they are constantly pushing out valuable information, and they are essentially practicing what they are preaching. And I find myself going back to “them” because clients and what I do and we do on a day to day basis, requires that I learn fast and implement faster.

Funny thing though, even the experts are wondering who the real experts are!

And if you really want to know the truth. Social media has to be a “practice what you preach model”. Why? You can’t be successfull in the space by being quiet and stealthy. it’s all about the sharing and exchanging of information without pretense. That’s right, the conversation. 

But to be successfull in the space, it is eventually going to boil down to those who do and those who did and not those who have heard and those who say.

All I do know is that the expert does not or should not call himself the expert. I can’t place the quote but:

Anyone who has to tell you that they are “the man”, ain’t “the man…”

Twebinar: Where twitter meets webinar

Next week, Thursday, the 26th, some of social media’s best and brightest come together to wax poetic about all things social in the form of a twebinar, which is essentially a webinar and Twitter mash-up. The conversations take place in real-time before, during and after the webinar, on Twitter.

To enter the Twebinar

 

  1. Make sure you have a twitter account, don’t worry it’s simple. Next, Sign-up for a webinar on a topic that interests you.
  2. On the day of the webinar, watch the presentation from your computer and receive information visually and verbally from the presenter(s).
  3. During the webinar, a parallel conversation takes place as participants comment, ask questions, and/or discuss the webinar series on Twitter. Follow the webinar participants on Twitter and join the conversation.
  4. Gather ideas and/or resources from a community of people with interests that are similar to yours.
  5. The result? Ta Da…. A twebinar!
  6. Learn some things about yourself, others, your industry, and perhaps how it all comes full circle in social media.

17 social media influencers and thought shapers

 Butch Cassidy: “I couldn’t do that. Could you do that? Why can they do it? Who are those guys?”

I promised that I would follow up the top 30 social media experts post I did with a few more people who’s work I admire, who’s thinking is forward, and who’s ideas of what culture and technology should be, are wide open.  You have no idea how many bookmarks and sites I have saved that I try to read and digest and actually think about. No wonder my eyes are always bleeding on the way home from work? Easy..I’m kidding..

It’s these types of people that will provide the basis of how we will view our interactions in a technological environment as we go forward. If you are unfamiliar with some of these people, that’s ok. Pretty soon you won’t be. Of these 17, feel free to offer up your peers for review. We currently have a listing of 51 social media experts, luminaries and standouts! I’d love to add more and I know they’re out there. Beware though, if you email or tweet that you’re an expert, then you’re not.

Todd Defren

Neil Patel

Lee Odden

Richard Binhammer

John Cass

Maggie Fox

David Alston

Chris Heuer

Sam Lawrence

Mike Manuel

Steve Lubetkin

Dave Parmet

Pete Blackshaw

Kris Smith

Kami Watson Huyse

Joseph Thornley

Clay Shirkey

Stowe Boyd

I would suggest setting aside some time to really go through the list, as there is quite a bit to digest here, but it’s all good and so so very relevant today!


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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