Posts Tagged 'peter kim'

5 Blogs I Like to Read

I struggle to write good content. I’m sure if you write a blog you probably have the same problem as well at certain times. I want to write stuff that you would want to read, but it’s tough. It starts with a compelling title and then goes from there.  I used to be able to write every day but that was when the social media space, which I wrote about heavily back in the day, was not as crowded and everything was new and shiny and so experimental.

I probably don’t blog as much because I also see a lot of the same content regurgitated as well. But that’s OK, because what’s old to me might be new to others.

I still think there’s a lot to learn in the space though-It’s just that I’m not sure if I can provide that information for you when there are so many really smart people writing different, fresh, wonderful content. There are lots of new perspectives and fresh ideas-just maybe not from me. With that being said, here are five blogs I read that you might not that still maintain some amount of contiguous freshness to them. I read a lot more than just these 5-but this is as good a start as any.

Being Peter Kim I know, most of you probably know who Peter is, but he’s not a me-me person and pulls no punches with his writing style-It might be why I like his blog and it might be why you will too.

I am a big believer in the intersection of search and social and you should be as well. I also pay a lot of attention to the e-commerce space. One site that I like because of the depth of each post as it pertains to the above mentioned topics, is Get Elastic

Tamar Weinberg is smart, she just doesn’t go around telling people that she is. I like the variety of what she writes about, I like the fact that she covers the digital space completely and I like her writing style.

I generally don’t have oodles of time to read long drawn out blog posts. Do you? I do like and want digital, relevant, consistent content in snackable bits though. You’ll like Viralblog

Want someone who gives it to you straight? I always do. Not only is there something about what Amber Naslund writes that has always grabs me but she actually is one of the few that really really gets what social is…

What I look for in a good blog nowadays may fly in the face of conventional wisdom but I look for personality in the writing and not necessarily in the title-but the title is what grabs the eyeballs. What we really should be looking for though is compelling content, variety and personality. I hope this helps make that process a little easier for you.

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On thought leadership

Yesterday Peter Kim tweeted the following:

140 characters are for passing thoughts, not thought leadership.

On Monday, Beth Harte and I spent a solid 15 to 20 minutes on Google chat talking about leadership in social media and the best way to push the thinking further. The reasons why were myriad, but the gist was the seemingly attractive proposition of repurposing other people’s stuff as your own and then passing one’s self off as a thought leader.

Which leads me to this. I love when people in this space are like the following image:

sponge

But when they pass themselves off as social media thought leaders based on the accomplishments of others and their content and ideas, then we have a problem. You see the term thought leader in and of itself is innocuous.  It implies so much and yet defines so little. And that just may be the problem. Too many self appointed or even anointed social media thought  leaders and not enough social media leaders.

This space needs leaders

Beth and I have had many discussions on this topic and interestingly enough those discussions have occurred on the phone, via twitter, on Google chat, on the comments section of some of her blog posts, and in the comments section of other people’s blog posts. It obviously is something we both are thinking about and passionate about. I’m not saying there are no social media leaders or thinkers for that matter. But it’s just time to move things forward and let the trolls fight over the scraps that fall on the floor.

So what’s your point Marc?

My point is, I’d like to see more of a focus put on people and ideas that are reshaping the social media landscape rather than a focus on people repeating what they hear or see on the social media landscape. Those are not thought leaders. They’re thought repeaters.

In closing, think about this quote by Deborah Schultz via Twitter:

When authority is defined by influence – popularity beats knowledge…

We need to change this…

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Social Venom

snake_bite

What’s the difference between snake oil and snake venom?

Let’s recap the week.

Leigh Durst goes off on people stealing her hard earned, labor intensive work

Peter Kim laments the plague of plagiarism

David Armano discusses how to spot social media snake oil

Olivier Blanchard has called foul on bogus social media experts

Valeria Maltoni interviews Jonathan Bailey, the topic? Plagiarism Today

I wrote about Social Media might be free, but I’m not

Are you sensing a trend here? I am. That, my friend is what you call venom.  Oddly enough, none of the above posts were precipitated by the other. They all came out on their own, out of anger and frustration. And if I had taken more time, I probably would have found more posts.  Even more telling, is what you see in the comments. A lot of comments. More anger, more frustration.

I’m not sure I have a sure fire solution for any of these posts but I have a feeling that the days of wine and roses may be slowly coming to an end in some respects. If not an end, it certainly won’t be flowing like the wine at a Roman Bacchanalia. Content will be locked down more. Ideas and thoughts may not be so readily provided or shared as they once were.

Fortunately though, I have a feeling that Snake oil vendors will have a harder time of proving themselves. On the other hand, as I have experienced somewhat, we will have a harder time of climbing out of the hole that the purveyors of snake oil have dug for us with once burned clients.

I do have a feeling though, that this only the beginning, and that a larger backlash may be at hand. What to do about it is the question. A governing body? A policing body? I’m not sure. The floor is yours…

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Social Media Mantra #112 Think Judy Garland

judygarland

Reading Peter Kim’s post from yesterday, “The Plague of Plagiarism” was both enlightening and somewhat disheartening. As well, David Armano’s post How to Spot Social Media Snake Oil, had something to say about the same issue too, though just a tad bit more extreme in his  professional prism of trust.

But then I saw this, the 8 irresistable principles of fun and things were put back in perspective.  However there was one line from it that caught my eye and it was by Judy Garland-she was Dorothy in the Wizard of Oz, and it was this:

“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”

Boy, does that resonate.

Don’t Blame Social Media

the-blame-game-cdmid-size

I was reading an editorial by Jonah Bloom of Adage titled, “In a crisis, don’t get too distracted by Twitterati” in which he essentially says that social media people are the one’s that fuel the fire when brands screw up.

To which I might say, “What’s wrong with that”?

In the social media sphere, yes the mob mentality does it exist. And when things go awry for brands, bloggers and the Twitterati alike, will flock to the subject and beat it to death- points taken and noted. I get that.

But…

Saying that  Brand marketers can’t respond to the Twitterati and or bloggers “because of the incredulity and self importance of their wailing”, couldn’t be further from the point.

The problem is, brands are afraid to engage. They are afraid of putting a face to the brand, and they drag their feet. When in actuality they have the perfect vehicle to be proactive-social media. But instead they are still sitting around deciding whether they want to engage their users/consumers using social media.

What are you waiting on? A crisis?

Don’t blame the promoters and champions of social media for the mistakes that a brand makes. And don’t blame them for the mistakes that a brand continues to make after the fact.

Social media pundits, champions and promoters are just as quick to ask why a brand has not done something, as they are to point out when a brand does something great as well. In fact Peter Kim provides a huge list of companies enagaged in some aspect of social media. A positive.

Beth Harte just did an awesome post on a Dominos franchise that’s getting it right…another positive.

But I suppose that get’s overlooked since it’s an inconvenient truth.

Mardi Gras and Social Media

mardi-gras-parade

Today is Mardi Gras and given that I’m here in Naples and I’m from New Orleans, I need to do the next best thing. I’m going to compile a list for you. The list is of people that I would want to buy food and drinks for and a short reason why. You see with drinks and food readily available, we could have some killer conversations.   Hell we already do, and there ain’t no food and drinks!!!! 

And isn’t what this all about? Social Media, Mardi Gras, being together sharing, talking, laughing, drinking, eating…So,  laizzes bon temps roulez

Say Hi to…

Mack Collier- great conversation, good person, here’s some beers for you Mack, followed by  a shrimp po-boy…:)

shrimp-po-boy

Arik Hanson Loves a good hoppy microbrew, so pull up a chair and crack one open.

Amber Naslund, she can bring it. Between myself, Arik and Amber the beer scene will be covered. I’d have beers with Amber anytime.

I gotta have someone who can bring the crawfish. Ahh Paul Chaney is in Lafayette, he can do it. Plus he’s a great guy. I’d split 15-20 pounds of crawfish with Paul!

crawfish1

This party needs some flavor and maybe I can show David Alston that his Canadian beer is not up to snuff. Molson? ick…:)

I can’t forget some Austin Flavor right? How about Peter Kim, Jack Leblond and Dave Gonzalez? I need to buy all three of these guys beers for their ability to share so much with me, for that, they can drink for free!

beers

What party wouldn’t be complete without some wicked people from the Boston area? Rachel Happe between sips of her Sam Adams, would be a welcome addition. As long as she kept the Red Sox talk to a minimum!

I’d buy a beer for good friend Jason Breed anytime, as long as it was a 2 for 1 special!

Speaking of Jasons why not have Jason Falls? He has an “in” over at Makers Mark! Plus, he’d be a welcome addition to any party.

I better invite George “Loki” WIlliams since he lives in New Orleans
and does write a blog called Social Gumbo!

I’d buy a few beers for David Armano provided he hooked us up with some Chicago dogs.. waddya say Dave? Plus he’s a good dude too. As big a heart as someone can have.

It goes without saying that 3 of my favorite gals would all be getting beers AND shots from me. Beth Harte, Liz Strauss and Toby Bloomberg. If They didn’t want that, then we’ll settle for splittin a Muffeletta from Central Grocery- Trust me you won’ be disappointed. These sandwiches are ridiculous!

muffuletta

I’d also like to have beers with the following: Sonny Gill, Daria Steigman, Ari Herzog, Nathan Taylor, Lisa Trosien and Shannon Paul, Todd Defren, Brian Solis and of course the Yat Pundit! Because they all are great conversationalists and thinkers and even more importantly, better people!

One more rule, You can bring 2 friends. Mardi Gras is all about blowin it out..so bring a friend or 2. Who ya bringin? and Where Yat?

Oh we need someone to do the music, any suggestions?

If you’re going to tweet from a conference..10 things I want from you.

I just read a guest post by Olivia Mitchell titled How to present while people are Twittering and it was very informative. but the following struck a nerve for me:

6. You don’t have to be physically present to participate Not only can you watch a live videostream of the presentation, but you can also tweet or chat with the physically-present participants.

I get this. There’s the back channel where people are tweeting like mad during the presentation and using hash tags to do so and supposedly that’s as much for the benefit of the people that are physically present as for those that are not. Though I have a feeling those that are not there are for the most part being completely ignored.

But here’s the odd thing. I can’t tell you how many times I get anywhere from 10-20 people at the same conference tweeting the exact same thing, repeating it word for word, and that’s very cool. I know not all of them have the same followers, so it might be fresh for each of their constituents but that tells me something. They are tweeting for your benefit and not for the benefit of the back channel. Why would they repeat what they heard to people that are present in the room?

With that being said then,  if you’re going to repeat and tweet for your followers then you need to know more about your audience, right? Or at least frame the scene for them..set it up, give it context. Perfect case in point is SXSW, its coming up and you may be tweeting from there and sharing some awesome presentations.  Common marketing sense bubbling up here, yea?

So here’s 10 quick tips I thought of for those who plan on Tweeting from a conference for the benefit of their followers.

1) Add or create a hashtag from the get go. Simply put, a hashtag in twitter parlance, is how things are tracked and followed on Twitter, here’s a more formal explanation. Usually these are predetermined, but nothing worse then someone spouting some heady philosophy on social media and you have no clue as to what generated the thought.

2) There’s an assumption that you are tweeting to people that are hinged on your every tweet. That’s not entirely true. So don’t act like it. Don’t forget this is a 2 way deal.

3) You need to assume that maybe we might want to respond back. Allow for it. You are not a court reporter.

4) What do you want from us? We might just tell you. You could ask.

5) Why are you doing it? For who’s benefit? Let’s make this a mutually beneficial experience.

6) You really need to allow the people who are reading your tweets, from the conference you are attending, to question your tweets/or their origin. Why?

7) Because you thought they were worthy enough to be tweeted in the first place, right? Engage the non-attendees as well.

8) How about framing the speaker, the forum and the topic for your readers? What are you hoping to learn/ and tell us in 140 characters or less!

9) You may have 300-900-1500 or whatever number of followers, but understand that not all of them are on and following you at the moment that you are tweeting. This rule might be different for those whose followers number in the thousands.

10) Instead of just repeating what you’re hearing, frame an opinion on what you just heard. I know I do. I want to challenge and think out loud. You have just as much capacity to do the same as they do. But share it with us. and perhaps you are in the back channel, but lets not forget about your “other readers”.

I’m not saying that a lot of notable Twitter do not does this already but  more and more people are starting to Tweet at conferences, and believe it or not they may not know why or for who or how. As Twitter grows, so will your number of followers obviously, and as well, not all of them will have the capacity and resources to attend some of the bigger conferences in other cities. But they will certainly benefit from you being there and from your tweets if you aknowledge and utilize your followers as a resource and ally as well while you attend.

Time to view social media differently

Last night I could not help but pause and think after every sentence of Peter Kim’s most recent blog post. Even more compelling were the comments that followed. I’d suggest you read it.  Because of this and because I had been thinking that it was time to change the way I viewed and written about what I have experienced in marketing and social media marketing, I have decided to turn it upside down.

I want you to start thinking like that now. Instead of repeating everything that you read and just slapping a new title on it and linking to everyone else. Give me your thoughts with perhaps just one or two links. Forget about link juice for a minute and write what you really think about Twitter- Does Twitter piss you off? Are you tired of bullshit tweets? Well tell me. Don’t like what Chris Brogan says? Then say it.  I’m not asking you to completely look for the flaws and problems in everyone and everything, I’m asking you to step outside of that and look at things from 3 feet instead of  30,000 feet, and then give me your real thoughts and your perspective. If I’m full of it? Fine, tell me why, and if it makes sense then I will adjust.

It’s time for our discussions and our thoughts to be elevated. I would think that now might be a really opportune time for fresh thinking, what do you think? And for the record, Peter I may be echoing what you have just written but the more people that can spread that sentiment of less echo and more thought, the better.

Social Media could be the savior for SMB’s

help-copy

6 days into 2009 and I’m sure we all have our goals set or we’re busy finalizing what we are going to do. I make these lists and I write down thoughts at a furious pace and still, in the back of my mind, I’m constantly wondering what everyone is collectively thinking right now. By everyone, I’m really referring to small and medium sized business owners. The economy sucks and business is wayy down..

They have to be wondering where the business is going to come from or how they are going to get business utilizing their existing forms of advertising, sales, and marketing. The problem is,  how effective do those continue to be? Were they ever? Do they know they are not working? Do they utilize metrics or do they fly by the seat of their pants to measure their effectiveness? Do they understand that there is more for less out there right now? Or is it less for less? Their heads have to be swimming. I know mine is.

Initially I would have said No,  SMB’s are not aware of their advertising, sales and marketing effectiveness, but in that sense I was referring to “as it pertains to social media”, as in how effective could all these initiatves be if they were using social media, and that is completely true. SMB’s do not know much about how social media might be able to turn the tide.The power. The effectiveness. The impact.

But they do know plenty about what is and what isn’t working in regards to their  sales and marketing initiatives. I love what Christian Maurer says about this:

In today’s business climate, sales organizations think that they have to increase their activities to counteract the increased reluctance of customers to buy. These increased activities will however not necessarily be rewarded by higher revenue.One might end up trying to get more juice from an already squeezed out lemon

So enter Social Media. The darling of the last few years. We go from product centric to customer centric. But how do you articulate that social media could be just what the doctor ordered? Well I could wax eloquent on that question for awhile but I’d like to refer you to Kyle Lacy’s 4 part series on social media marketing for the small business as a primer. It’s a wonderful piece and more so, it exposed me to a great blog for small business called The Marketing Spot. I highly recommend you add it to your list in 2009.

Ok so back to you Mr. and Mrs. SMB how do you go about learning whether Social Media is the cure for what is ailing your business? And how do you do it quickly because you don’t have time to ramp something like this up. WHAT DO YOU DO FIRST?

-You could try and learn about “It” on your own but you need to know what “it” is. This might help.

-But then after you figure out what it is, you then need to know who you can trust or what to look for in a social media consultant, because you don’t have time to be doing this, right?

-Once you figured out what to look for, then you need to decide “who to look for”

-So now that you have “that” person or agency selected, now you have to have a strategy and they have to share that with you, so that you know exactly what they are trying to do for you and your business.

-A blueprint of how that person works is a good thing to have, it lets you know exactly how they work and it is a key component that we talk about all the time and that’s transparency in social media. Amber Naslund does a great job of discussing her “blueprint” in this post.

-Now that we have the strategy and the blueprint, it’s time to implement. Don’t worry though, your accomplished social media strategist knows just what to do.

OK, so you know what it is, you know what to look for, you know who they are, you know what they’ll do and you know how they’ll do it. But the last thing we have to do is we still have to measure what they’ve done.

-We talk all the time about how to measure social media but here’s a simple framework for measuring it’s effectiveness.

With that in mind, I end with this; As long as you know upfront what you are trying to accomplish and you adhere somewhat to these steps above, you may just have figured out how to incorporate social media into your SMB marketing  plan! But don’t stop there and don’t rely solely on your social media expert/strategist. Take the time to learn as much as you can as you go, so that you can understand the sea change that is happening within the worlds of PR, marketing, advertising and communication.

-


The top 10 blogs to read in 2009

award-certificate

Yep add my blog post as one of those end of year “lists’. But as I’ve stated, I’m going to scale back what I read. I’m going to hone in on quality. With that being said here is my list with reasons why. They also are in no particular order either.

  1. Paul Chaney’s Conversational Media Marketing blog always has an interesting post or content. It’s light, it’s a good read and it’s insightful.
  2. Shannon Paul’s Very Official Blog is always in the sweet spot. Her stuff is short, generally, always to the point, and it resonates on many levels.
  3. Lee Odden’s Online Marketing Blog is a no brainer. It’s updated daily and it’s chock full of content that makes you better at what you do. Even if you don’t do “it”, it’s worth reading.
  4. Chris Brogan is our Grand Poobah”. Now I know he’s taken hits lately but look, Chris gives away 10 times more than he takes, and thus he should be a blog that you check in on from time to time. He’s a content creating fool.
  5. Valeria Maltoni true to her tag line, “connects her ideas with people”, and will make you think. When I read her stuff, that’s what happens. Her blog is another that I dip into every once in a while for perspective. She’s current, always on point and she’s eloquent.
  6. I like the Ignite Social Media Blog but it might be because it’s very vertical for me. I’m entitled to one or two of these, and this is one of them.
  7. Ok, so something about Joseph Jaffe makes me want to read his stuff. It’s funny usually, and underneath it all, there’s generally some sort of marketing theme or message.
  8. Beth Harte is one smart cookie. She says it in a straight shootin way. She’s respected, she’s connected and she knows all things marketing.  You will love her perspective.
  9. Brian Solis is a good read, he churns out content, it’s not over your head, it’s current and it’s useful. Boom.
  10. Mashable is the source or the site you would go to if you needed information, if you need updates and if you could only go to one site. This is it. Check it out.

Honorable Mentions

Here are 10 more that I read because  they are prolific in cranking out content that is in tune with the issues of marketing, PR,  social media, and life. You didn’t think I could just read 10 blogs a day did you? Well neither will you, not with this much quality out there!

  1. Ari Herzog
  2. Liz Strauss
  3. David Armano
  4. Peter Kim
  5. Jeremiah Owyang
  6. Mack Collier
  7. Amber Naslund
  8. Adam Cohen
  9. Gavin Heaton
  10. Ken Burbary

Like I said, it’s quality over quantity, though all of these people churn out some pretty good quantities of content. I could only hope to do the same.  I look forward to continued learning from all of them.


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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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