Posts Tagged 'paul chaney'

The Digital Handshake by Paul Chaney

digi

Today marks the launch of my good friend Paul Chaney’s new book, The Digital Handshake.  Paul is what we call good people, in the business. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers.

If anyone is capable of simplifying what’s going on out there in the social media world, Paul is certainly that person. Here is a quick Video of Paul explaining the book.

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14 social media and marketing podcasts worth listening to.

mic

You know what I love about podcasts? They are archivable, searchable and hands free. Which means that I can listen and learn while I’m doing other things. In the social media and tech space, I think its critical from a business standpoint to continue to grow and learn and stay ahead of the curve.

With that being said here are 14 social media , marketing, and new media podcasts that do just that-allow  me/you to learn. Coming from some of the true leaders of thought and innovation, these should help you achieve what you need most in this industry. Knowledge.

1) Quick-n-Dirty-Brought to you by Jennifer Leggio (@mediaphyter) and Aaron Strout (@aaronstrout) they talk about social networks and social media case studies, and talk with social media thought leaders- as well, they bring their certain style and panache to each podcast. Smart.

2) User Friendly Thinking interviews subject matter experts and industry thought-leaders on topics related to web design, content management, Internet marketing and social media. The show is hosted by CEO John Munsell and marketing director Paul Chaney from Bizzuka.

3) Diva Marketing Talks What can I say about Toby Bloomberg that hasn’t already been said? Add a great podcast to the mix and just be a sponge and learn about social media marketing.

4) Dishy Mix You want content? You want variety? This site and Susan Bratton brings it to you.

5) FIR is a twice weekly podcast covering new media, technology and PR,
provided by Neville Hobson and Shel Holtz, this podcast is very current and will always keep you in the new media loop.

6) Marketing Over Coffee Wait long enough and  John Wall and Chris Penn are likely to talk about anything, however they do focus pretty heavily on the tech, digital media space. Great variety here though.

7) Managing the Gray All around good guy, C.C. Chapman uses his podcast to help business professionals and individuals stay up to date on what is happening in the world of social media.

8. Marketing Voices I’ve been a big fan of marketing voices and Jennifer Jones for awhile now. Jennifer interviews leading marketers and business executives who are changing, or trying to change the marketing landscape.

9) Twist Image Mitch Joel is pretty dialed in. Don’t think so? Look who he has on and look at the topics he chooses to tackle. Plus his sight is bangin.

10) Jaffe Juice One of my faves, each week marketing dude and extremely tongue in cheek provacateur Joseph Jaffe discusses the world of new marketing, media and PR.

11) The Marketing Edge,  is one of the longest running marketing and PR podcasts. Be sure to check out the great summary posts by host Albert Maruggi

12) Find and Convert Wait till you see the list of topics and guests that Bernie Borges has on. Great topics and great content are a winning combination.

13) School of Social media Focused on Web2.0 marketing strategies, the show is produced by Ken English, the BlogTalkRadioGuy, and the Niche Prof, aka Dr. Ron Capps, for the School of Social Marketing and the Social Radio Network.

14) Connected World David Jacobs provides Connected World Radio, produced every Tues and Fri,  featuring a quick thought about an aspect of social or new media.

Have I missed some that might be a great addition to this list?

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Why Social South Worked

logososo

Of all varieties of fopperies, the vanity of high birth is the greatest. True nobility is derived from virtue, not from birth. Title, indeed, may be purchased, but virtue is the only coin that makes the bargain valid.
– Robert Burton

Did you know I have a tattoo on my arm with the saying “Virtus sola nobilitas.” on it?  It’s part of my family crest. As cool as that is, what’s more important is what the words mean. Essentially, it means that virtue is the only coin that makes the bargain valid.

Why do I bring this up? Because the words mean a lot to me. They resonate. I like people who carry themselves without pretentiousness. Especially when they so easily could. I think it’s an amazing quality to possess. Humility. Especially in today’s personal branding, all about me world.

At Social South I was amongst the most unpretentious, unassuming, group of high profile social media thought leaders assembled in one place at one time. Sure, I could have gone to a half dozen “larger” more visible cities and had just as many social media thought leaders assembled. And I have. But I would have gotten the attitude thing along with the assumptive title of social media thinker, high brow, I’m better than you, thing.

There would be none of this at Social South.

Beyond a list that included the incredibly down to earth Beth Harte, the humble Mack Collier, the classy Toby Bloomberg, the social media handyman Paul Chaney who has a book coming out, the incredibly smart Jason Falls, the genuine Christina Kerley, the effusive Kellye Crane, the solid Tom Martin, the refreshing An Bui, and of course the giving Lionel and talented Richard from Dell, There were a host of “other” people that deserve recognition in their own right.

From Andrew Keen, Dave Barger, Mitch Canter, Robert French, David Griner, Tammy Hart, to Dana Lewis, Andre Natta, Phyllis Neill, Will Scott, Jeff Vreeland, Stacey Hood and of course Ike Pigott all of them brought value, humility, a sense of community and a sense of “leave the ego at the door and lets learn from each other.” You don’t get that at 95% of the conferences that you attend. That’s why Social South worked.

Of course I would be remiss to not bring up 2 more people. The first is as finest an individual that I’ve met from practically meeting for the first time. This person essentially pulled Social South together and shaped it into the conference that it was and did it in a way that it was seamless and looked effortless. Scott Schablow you rock.

Esra’a Al Shafei

What can I say. This person gave one of the most riveting non-keynote keynotes I have ever heard. And it was via Skype. The night before Scott Schablow mentioned that every time he heard her speak, it gave him goose bumps. I had no idea what he was talking about. Yet, this was no exception. Not only did it give me and everyone else goose bumps, it also reduced more than half the audience to tears and the rest were giving her a standing ovation.

Esra is the founder and Executive Director of MideastYouth.com, and what she did was she showed the crowd gathered at Social South the true power of crowdsourcing people for the cause of freedom and human rights via  social media, via video, via the internet and really any other means possible. She showed what’s possible. What is possible.

In short, it was the perfect keynote for a group of people who were so into what they were doing. People who were so genuine, that it made perfect sense for them. As I said, you don’t get that at other conferences. You hope to, but you generally don’t.  And That’s why Social South worked. Thank you #Soso!

I could go on, but it might take days to highlite everything! But one more thing before I go, here is that tattoo and remember,”Virtus sola nobilitas.” :)

tat

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5 Ways To Reduce the Risk of Engaging in Social Media

dice

Last week I was invited to talk with my good friend Paul Chaney from Bizzuka on his very popular show User Friendly Thinking on Blog Talk Radio. Paul and I got to talk about the risk of engaging in social media on a corporate level and from that conversation bubbled up this post.

In the age of the social web, companies can no longer afford to delay their response to the conversation taking place. They need guidance, structure and security when embarking down the road of social media and how to use it. Companies need a “risk aversion process” for learning social media. So here are 5 ways that a company can reduce that risk.

1) First,  approach it like a product launch in other words, you need to assign one or more resources and make them accountable. It’s amazing what happens when more people or departments have ownership, or “skin in the game”, of a project or task.  So for instance typically IT initiates or has ownership of most web 2.0 projects, and thus a lot of the heat falls on them, right?

But what if marketing, PR and IT all had ownership of the success of a social media initiative? And what if the word came down from the top first?  Typically when employees know that their president or CEO is supporting it, they’re more apt to embrace it.  The point is, if you engage the right internal resources that will need to be involved (legal, marketing, corporate communications., executive leadership, IT, and product management)…and do it early on, AND let them have input and belief that they have influence, and ownership as well?… You have a much better chance to succeed in the long run.

2) Second, you can reduce the risk by reviewing the corporate goals / objectives in three month increments and APPLY or review the social media strategies that are complimenting the overall corporate strategies. Make sure the strategies mesh-the same way your marketing materials and their messaging is consistent.

Obviously you need to know the social media objectives first before you can apply the strategies, but the key is to weave them into the rest of the mix. This way they are as relevant, and as high priority and as funded(hopefully) as everything else on the table. And keep the social media goals reachable.

I like to use the analogy of the team that is getting ready to start their season: a) Lets have a winning season b) Lets win x amount of games c) Lets make the playoffs d) Lets win the division etc etc.. I think a lot of people or companies think that social media is this cure-all elixir that happens over night and it’s just not so.

By periodically reviewing the goals, this allows you to see progress and to tweak where appropriate.

3) Next you need to map the results back to either making  money, building equity or reducing costs. This is your mantra!

This ensures longevity and value to the company. CEO’s and business owners can wrap their arms around that. We all know that a lot of people and organizations are currently hung up on the ROI of social media and rightly so; because that really does track back nicely to the risk argument and the reasons NOT to do social media… but that’s why we like to look at the results from the 3 goals mentioned above. Those are tangible and measurable.  I’ll say it again…You need to make money, save money or build equity.

4) Let’s make sure there are guardrails.  Companies will not move forward if they feel there is no control.  As well, companies do not like to operate without nets.. (For example a bad product goes out, or gets released. There is a process there to Recall, Refund, and service those affected customers- there’s a process.  There has to be some semblance of a crisis management plan where it’s… If this happens, then we will do this….If this happens, so and so will handle this etc etc..

5) Lastly, let’s have a road map with intervals where you can Test, Measure and Adapt-TMA. In social media, one of the great things about the space, is that you have the ability to test and measure certain things and adapt fairly quickly because the results are so real time, and so immediate.  So yes, Analytics are key and I love them, but let’s make sure we’re measuring the right things in social media. Because it’s easy to think you are being social, if you’re measuring the wrong thing.

Lastly I was asked about instituting corporate social media policies and if I had any resources to suggest and at the time, I did not have my resources readily available, So here are 2 great links to some sources for (1) Corp. Social Media Policies. and (2) Social Media Policies

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Mardi Gras and Social Media

mardi-gras-parade

Today is Mardi Gras and given that I’m here in Naples and I’m from New Orleans, I need to do the next best thing. I’m going to compile a list for you. The list is of people that I would want to buy food and drinks for and a short reason why. You see with drinks and food readily available, we could have some killer conversations.   Hell we already do, and there ain’t no food and drinks!!!! 

And isn’t what this all about? Social Media, Mardi Gras, being together sharing, talking, laughing, drinking, eating…So,  laizzes bon temps roulez

Say Hi to…

Mack Collier- great conversation, good person, here’s some beers for you Mack, followed by  a shrimp po-boy…:)

shrimp-po-boy

Arik Hanson Loves a good hoppy microbrew, so pull up a chair and crack one open.

Amber Naslund, she can bring it. Between myself, Arik and Amber the beer scene will be covered. I’d have beers with Amber anytime.

I gotta have someone who can bring the crawfish. Ahh Paul Chaney is in Lafayette, he can do it. Plus he’s a great guy. I’d split 15-20 pounds of crawfish with Paul!

crawfish1

This party needs some flavor and maybe I can show David Alston that his Canadian beer is not up to snuff. Molson? ick…:)

I can’t forget some Austin Flavor right? How about Peter Kim, Jack Leblond and Dave Gonzalez? I need to buy all three of these guys beers for their ability to share so much with me, for that, they can drink for free!

beers

What party wouldn’t be complete without some wicked people from the Boston area? Rachel Happe between sips of her Sam Adams, would be a welcome addition. As long as she kept the Red Sox talk to a minimum!

I’d buy a beer for good friend Jason Breed anytime, as long as it was a 2 for 1 special!

Speaking of Jasons why not have Jason Falls? He has an “in” over at Makers Mark! Plus, he’d be a welcome addition to any party.

I better invite George “Loki” WIlliams since he lives in New Orleans
and does write a blog called Social Gumbo!

I’d buy a few beers for David Armano provided he hooked us up with some Chicago dogs.. waddya say Dave? Plus he’s a good dude too. As big a heart as someone can have.

It goes without saying that 3 of my favorite gals would all be getting beers AND shots from me. Beth Harte, Liz Strauss and Toby Bloomberg. If They didn’t want that, then we’ll settle for splittin a Muffeletta from Central Grocery- Trust me you won’ be disappointed. These sandwiches are ridiculous!

muffuletta

I’d also like to have beers with the following: Sonny Gill, Daria Steigman, Ari Herzog, Nathan Taylor, Lisa Trosien and Shannon Paul, Todd Defren, Brian Solis and of course the Yat Pundit! Because they all are great conversationalists and thinkers and even more importantly, better people!

One more rule, You can bring 2 friends. Mardi Gras is all about blowin it out..so bring a friend or 2. Who ya bringin? and Where Yat?

Oh we need someone to do the music, any suggestions?

Social Media and Community Mistakes I’ve made

As the VP of Marketing for a dot com start up geared towards IT professionals and major corporations, I assemble multiple focus groups consisting of average Joes to get their opinion on the UI. Not realizing until after the site is built, that perhaps it might have made better sense assembling the typical actual user of the site in garnering user feedback. Huge error.

After having started my first user based community wrapped around a very popular consumer product, I manage the community as if I am a dictator. I say no to everything and listen even less. Big mistake!

These are but 2 of the mistakes I’ve made in my journey through marketing, communities and social media. Encouraged by my friend Mack Collier who has a similar post right now over on his site The Viral Garden, I decided to recount some of the mistakes I’ve made in social media, marketing and managing communities.  I think this is a very viable topic right now for a number of reasons, as you will soon see.

Mack mentions that people who are entering the space for the first time-be it social media, marketing, managing communities, blogging, or whatever-may fear that doing anything, any misstep, will be met with criticism, or perhaps a stiff rebuke. Which is not the case at all, in fact Mack’s point is this:

When it comes to social media; no one knows everything, and everyone makes mistakes. I’ve made more than my fair share

Don’t buy into this ‘I don’t have anything to say/tweet/post about’ nonsense. Get out there and make your mistakes, because that’s the best way to learn. And besides, one of those ‘social media experts’ has probably already made all the same mistakes you will

So along with the other 2 mistakes I made above, let me highlight some of the bigger ones I’ve made.

2002 I set up a knowledge base, a BBS, and an instant chat function all to allegedly help our customer service dept. Results?  Customer service didn’t know how to use the complicated KB and neither did the customer. The BBS was too complicated as well and the chat function crashed constantly. 0 for 3.

2002, I created an online community that instantly becomes popular and balloons to 3,000 users. At which point, I endear myself to no one as I kick out some of the brand champions for what were in hindsight, petty transgressions. It’s at this point that I am called out for the first of many times, and issued my first death threat as well. Major screw up on my part!

2003 I’m still not listening to the customer.  Thinking that perhaps silence is golden as a community manager, I participate very little when the complete opposite was needed at the time. FAIL.

2004 A new product and business unit is created. I create new sites that get tremendous traffic but do very little analysis of the trends, the topics, the hot buttons and customer suggestions flowing in from email and I funnel them to Customer Service, because “I’m too busy!”   Apparently, they never read them either. Product tanks. My fault for not listening, at all.

2005- I start blogging to create better brand recognition. But I know nothing and blog/spam with zero regularity. The only gain I see, is a minor SEO bump, but realize that it came from me commenting. So rather than genuinely read blogs, I decide to just lamely comment for hyperlink purposes. It works for SEO but I get nothing out of the exercise.  At which point I’m just an SEO loser/hack gaming the system. FAIL

2006 I start blogging again but this time it’s out of a need to communicate with customers better. Obviously I’ve seen some light somewhere.  But I read very few other blogs and comment even less. Not realizing that blogging is a 2 way street. It takes a full 6 months for that fact to sink in.

2006-2007 I engage in a full blown reputation management endeavor utilizing  social bookmarking, blogging, and participating in multiple social networks. Only problem-I’m not engaging earnestly. Another problem, I create persona’s in the name of the company but not in my name. I’m not transparent, not even close. Apparently I realize the SEO implications but still don’t get that its all about you being you and the conversation. I’m everywhere and I’m not. The reputation management campaign has worked and yet I have zero traction. I still have not understood the basic principles of social media. FAIL

2007- The light is starting to go on a bit more, but it still has not dawned on me to come out from behind the curtain and be myself. It takes the last 6 months of 2007 to realize that transparency actually works in creating better conversations. In the meantime I start joining social networks on behalf of products instead of myself, and continue to push the message as a brand marketer instead of engaging and listening as a person. Mistake

2008- I was very active but not always in a good way. In 2008 I created “more” social networking accounts instead of concentrating on the few where I have become part of the communiy. I blog about too many different things not realizing that my traffic came from being consistent and on point. I also sometimes still forget that traffic comes from participating and reading other blogs. I also forget that the best way to create value and more long lasting relationships and perhaps derive business, is to go beyond thinking like a marketer and to think more like a friend, a peer, and a colleague. I realize now that from all of my mistakes that, as I told my friend Paul Chaney on his Blog Talk Radio show:

Active listening leads to active relationships that translate to real opportunity..

So you see, I’ve made a ton of mistakes, and those were just the one’s that come to mind immediately. The key though, is that I learned from them, and kept trying. But if you never step outside, you will never truly know what’s out there.  Bottom line is don’t be afraid to make mistakes. I have to think that regardless of your backgrounds , you have all made mistakes. Don’t let the mob mentality, or some random blog comment or snarky tweet,  sway you from trying and experimenting  in social media. Let it be a motivator.

The only 2 questions an SMB will ask about Social Media

I had been throwing the following around in my head after meeting with a quite a few business owners and talking with some respected thought leaders in the social media marketing space and I want to know what you think.

As an SMB you need to ask two primary questions when pitched with incorporating some aspect of social media in to your business and they are:

#1  What is in it for me and my business?

#2  What’s in it for my customer?

Simple enough right?  But we’re forgetting someone. Someone as critical to the business as the customer is. Do you know who it is? One of the beauties of social media is that there are so many layers, aspects and dynamic components that allow it to address people it all levels of an organization. Including the sometimes forgotten and under appreciated employee.

So Mr. or Mrs. SMB, what we are really saying is that, if social media is pitched or considered then, the pitcher/social media practitioner, should be focusing on 3 aspects of the business:

  • The business owner
  • The customer
  • The employee

For the business owner you will want tangible hard core proof of “If I do this, this is what I can expect for my business and my employees and If I do this, this is what the customer can expect or will do, or this will be the customers reaction. It’s that simple.

If you are a social media marketing…person,  show the SMB what the expected results will be. Give them examples of either what you have done, or… if you are in the majority and are just starting out as a social media marketing N00b, utilize the many URL’s that are starting to crop up citing examples of other companies using social media components within their organizations.

Here is a list of links that SMB’s can utilize that may help them in at least understanding more of what is going on should they be approached by a “social media marketing consultant” or are thinking about doing it on their own. At the least, you will get a better understanding of what’s in it for you, and whats in it for your customer!

Why Executives Don’t “Get” Social Media This is a good article on executive level mindsets as they wrestle with including social media into their companies.

The Ultimate Small Business Twitter List This is not only a great list but it also includes a list of Orgs. and their employees or Reps. that serve the small business market.

Here is a great link on Facebook titled, Social Media for Small Business that some of you should check out.

Why Social Media Is Worth Small Business Owners’ Time Taking advantage of all the Web has to offer is like eating your vegetables or getting exercise — most of us don’t do enough, and even those that do could always do more.

My friend, Amber Naslund, who now works at Radian 6 has 2 posts that I think are worth reading. here is the first Getting a social media foothold and The social media starter kit. Self explanatory right?

Lastly we’re going to finish with some video. I encourage all of you SMB’s out there to watch it, as well as newcomers to social media marketing. It includes a number of my friends and colleagues and thus, I would put a lot of stock in what they are saying. They are the genuine real deal:  Brian Solis, Rohit Bhargava, Tim FerrisToby Bloomberg, David Alston, Liz Strauss, and Paul Chaney,

Lastly, let me say this. IF, you are a social media marketer, wannabe, or whatever… At the end of the day, you better do a pretty damn good job of stating your case. Because no one, and I mean no one can afford to screw up right now and the last thing an SMB wants is for them to be your test case!


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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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