Posts Tagged 'media'

The Rise of Mobile Media and the Fall of Advertising Media [Infographic]

The Rise and Fall of Advertising Media

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Are you ready to become a social media “doer”?

I was reading Joseph Jaffe’s latest post on the Agency of the future in which one of his points was that brand marketers are wanting someone or a company with more experience and knowledge in regards to the digital space.

It struck me that the majority of brand marketers are currently searching for someone who gets it. Or at least for someone who get’s it, until they get it.  Which makes me wonder how many of us out there right now, could take a company where they want to go? Sure we all have an idea, or maybe a clue, at least I hope you do, but how many of you could map out a plan, that works? I’m guessing not as many, which leads me to my main question of how many of you are willing to take the lead instead of languishing in the echo chamber?

 With that being said, here are 5 questions you need to ask yourself:

  • Are you a social media “me too” person?
  • Could you sit down today and map out a social media plan that could garner results either for yourself or a company?
  • What are you doing to become a social media doer or leader?
  • How long are you going to sit on the sidelines?
  • Have you really tried?

Once you answer these questions, see where you’re coming up short and do something about it. You can only read and write about it so much. A great resource for “how to’s” if you need it, is Chris Brogan   But most of all, practice what you preach! Get out of the fishbowl and go do it dammit!

17 social media influencers and thought shapers

 Butch Cassidy: “I couldn’t do that. Could you do that? Why can they do it? Who are those guys?”

I promised that I would follow up the top 30 social media experts post I did with a few more people who’s work I admire, who’s thinking is forward, and who’s ideas of what culture and technology should be, are wide open.  You have no idea how many bookmarks and sites I have saved that I try to read and digest and actually think about. No wonder my eyes are always bleeding on the way home from work? Easy..I’m kidding..

It’s these types of people that will provide the basis of how we will view our interactions in a technological environment as we go forward. If you are unfamiliar with some of these people, that’s ok. Pretty soon you won’t be. Of these 17, feel free to offer up your peers for review. We currently have a listing of 51 social media experts, luminaries and standouts! I’d love to add more and I know they’re out there. Beware though, if you email or tweet that you’re an expert, then you’re not.

Todd Defren

Neil Patel

Lee Odden

Richard Binhammer

John Cass

Maggie Fox

David Alston

Chris Heuer

Sam Lawrence

Mike Manuel

Steve Lubetkin

Dave Parmet

Pete Blackshaw

Kris Smith

Kami Watson Huyse

Joseph Thornley

Clay Shirkey

Stowe Boyd

I would suggest setting aside some time to really go through the list, as there is quite a bit to digest here, but it’s all good and so so very relevant today!

Is Justin Timberlake a Product of Cumulative Advantage?

As anyone who follows the business of culture is aware, the profits of cultural industries depend disproportionately on the occasional outsize success — a blockbuster movie, a best-selling book or a superstar artist — to offset the many investments that fail dismally. Read on-

Death of The Library and rise of the Kindle.

Unless libraries can tailor everything that they do and stand for towards the digital universe, their days as a wellspring of knowledge and information are numbered. After reading an article titled, “The Impatience of the Google Generation” in wich the author and the responses essentially come to the conclusion that the current generation and younger generations for that matter, are essentially impatient when it comes to how quickly they can find and receive information, I can only assume that the last place that they would want to go is a place where their information was in a hard bound book!

OK, so yes libraries have computers that are tied not only to their volumes of hardbound books but also to search as it relates to the internet. But riddle me this: Why would I go to a library and search for a book when I could log onto a computer and find the same information? Says the 18-24 old student. I know it’s deeper than that, but lets put ourselves in the place of someone in college or younger. A) every college student, or a good portion of them now have their own laptop. So now they “walk” around with access to any and all information/research that they will ever need.  Bogus wikis notwithstanding. and B) They are so accustomed to getting information readily, that going to a library defeats the purpose of  library research per se.

 Of course, they can still go to the “quiet” library to get work done. And there are still certain things that a library provides or possesses that a student still might need or utilize, but…the thinking is,”It’s all here on the internet”!

Generation “C” (content) has no use for a library. In fact I would venture to guess that funding on local, state and federal levels for libraries is constantly slashed in favor of more digital type programs or programs that lawmakers feel have more importance.

Having said that, here is one more thing for you to chew on.  The Amazon  Kindle is an electronic book device launched in the US by Amazon.com  this past November.  It uses an electronic paper display, reads the proprietary Kindle (AZW) format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network. This means that the Kindle can be used without the need for a computer. Whispernet is accessible through Kindle without any fee. On the release day, the Kindle Store had more than 88,000 digital titles available for download. Amazon’s first offering of the Kindle sold out in five and a half hours. It retails for $399.

Think about it. People still want to read but they want it condensed and more than just portable. So does this mean that the Dust jacket will go the way of the Jewel Case and album art? If the latest advances in media, music and entertainment are any indication, it appears that that will be the case.


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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