Posts Tagged 'david armano'



5 life lessons I learned from social media this week

learning

Last night I was wondering what I was going to write about that hopefully someone new or old in the marketing, social media and PR space would understand. It’s been a crazy week but there were a few posts that caught my eye that led me to this topic.

The first was by Todd Defren about the value of modesty in which he mentions that some of the solid thinkers in the social media space are truly humble  about themselves and about what they have accomplished. Imagine that? The people that you admire in the space, have no idea how good they are and in the grand scheme of things, it’s not as important, as it is to help others. Humility in social media.

Another post that caught my eye immediately was authored by Steve Radick essentially stating that social media is scary and the reason is, social media gives everyone a voice, whether they want it or not. It can instill fear and it can intimidate. Which made me ask via Twitter if some felt intimidated or scarred to talk to some of the other better known Twitterati and the answer was a collective yes. Which made me immediately wonder if I did and how can I change that? How can you change that perception if it exists? it’s unacceptable so thus I learned about-Fear of social media.

So in 2 instances we have humility and fear bubbling up from social media. I wanted to write about respect and how we, as social media practitioners may not give newcomers enough of that and that stemmed from the following:

I did a vlog  on how I was going to start viewing social media differently; and the more I look back at that vlog, the more I realized that it’s not that others have to do anything different it was me. I complain about the echo and the people that repeat things but fail to really consider who might be the person behind it. Or really who is listening? I’ve judged, I’ve deliberated and I’ve executed before even doing any legwork to justify some of my criticism. For that I apologize. Though I still want to see more from both the N00bs and the sage veterans in this space, I certainly see that not everyone came aboard at the same time. And, they’re still coming aboard! I welcome you with open arms. I apologize with all my heart. Contrition in social media.

Lastly I want to tell you about the good in social media and the good that can come from community and how quickly people can open their hearts for others. David Armano for those of you who don’t know him has a friend that you should meet and get to know. I’m not going to steal David’s thunder but if he doesn’t do anything the rest of the year, he can rest assure that what he did for Daniela will have changed her life forever. Impactful. Social media can be love, can be generous and can be impactful.

So you see, even when I said I had nothing to write and  was struggling, it was there all along, right in front of me. To be honest, it’s always there,  sometimes it just takes the community we’re in to point it out to us in an ever so subtle manner. I thank you for that. and thus I have gratitude for social media.

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The top 10 blogs to read in 2009

award-certificate

Yep add my blog post as one of those end of year “lists’. But as I’ve stated, I’m going to scale back what I read. I’m going to hone in on quality. With that being said here is my list with reasons why. They also are in no particular order either.

  1. Paul Chaney’s Conversational Media Marketing blog always has an interesting post or content. It’s light, it’s a good read and it’s insightful.
  2. Shannon Paul’s Very Official Blog is always in the sweet spot. Her stuff is short, generally, always to the point, and it resonates on many levels.
  3. Lee Odden’s Online Marketing Blog is a no brainer. It’s updated daily and it’s chock full of content that makes you better at what you do. Even if you don’t do “it”, it’s worth reading.
  4. Chris Brogan is our Grand Poobah”. Now I know he’s taken hits lately but look, Chris gives away 10 times more than he takes, and thus he should be a blog that you check in on from time to time. He’s a content creating fool.
  5. Valeria Maltoni true to her tag line, “connects her ideas with people”, and will make you think. When I read her stuff, that’s what happens. Her blog is another that I dip into every once in a while for perspective. She’s current, always on point and she’s eloquent.
  6. I like the Ignite Social Media Blog but it might be because it’s very vertical for me. I’m entitled to one or two of these, and this is one of them.
  7. Ok, so something about Joseph Jaffe makes me want to read his stuff. It’s funny usually, and underneath it all, there’s generally some sort of marketing theme or message.
  8. Beth Harte is one smart cookie. She says it in a straight shootin way. She’s respected, she’s connected and she knows all things marketing.  You will love her perspective.
  9. Brian Solis is a good read, he churns out content, it’s not over your head, it’s current and it’s useful. Boom.
  10. Mashable is the source or the site you would go to if you needed information, if you need updates and if you could only go to one site. This is it. Check it out.

Honorable Mentions

Here are 10 more that I read because  they are prolific in cranking out content that is in tune with the issues of marketing, PR,  social media, and life. You didn’t think I could just read 10 blogs a day did you? Well neither will you, not with this much quality out there!

  1. Ari Herzog
  2. Liz Strauss
  3. David Armano
  4. Peter Kim
  5. Jeremiah Owyang
  6. Mack Collier
  7. Amber Naslund
  8. Adam Cohen
  9. Gavin Heaton
  10. Ken Burbary

Like I said, it’s quality over quantity, though all of these people churn out some pretty good quantities of content. I could only hope to do the same.  I look forward to continued learning from all of them.

Twitter is killing my blog

I just read a tweet, yep that’s right a tweet in which David Armano pondered whether Adam Kmiec’s blog post about the quality and frequency of some notable bloggers is diminshing because of Twitter… is true. 

Kmiec mentions that not only Armano, but Peter Kim and Joseph Jaffe are guilty as well of producing substandard  quality and quantity. I say he’s right. And though I’m not on the same level as those guys, I see it happening to me as well.

The proof:

David Armano yesterday penned, The world’s shortest blog entry

Joseph Jaffe recently wrote the post titled, “Who gives a shit about toilet paper?”

I’m not using David and Joseph as the poster children here, Adam already did, but I did think it was funny to look at their most recent blog posts. I liked both, but there was some delicious irony in it all. I know there are lots more of us twitter/bloggers out there whose craft might be suffering because of Twitter; and I can without a doubt tell you that I have tweeted wasted? some great blog post topics which have then transformed into some great twitter conversations. My posts are becoming shorter. Any coincidence? They’re becoming more rant-like. I feel like I’m mailing it in some time. Or maybe because there are so many good conversations going on, on Twitter, all the good stuff is being said in real time and doesn’t need to be elaborated on? I’m speculating, but you get the point.

 So what happens?

The digital footprint isn’t the same as if it were a blog post. It’s there, sort of, but for the most part it is gone.  I’m not sure how to strike the happy medium because I like both worlds. But my blog is suffering.

Thoughts?

11 thoughts from the last 3 days

So every once in awhile I have these stream of consciousness moments that I need to share on a larger scale instead of just the Twitter platform. Here are some good ones from the past couple of days, at least I thought they were good:

-How many of you understand that one of the true underlying features or aspects of social media is that it really boils down to reciprocity?

-Raise your hand if social media is transforming the way you do business.

-What level of “digital intimacy” would you say we all share via twitter? We’ve all gotten to at least first base here, right?

-The whole election process is a macro-conversation that in the end, boils down to a micro-interaction between you & the candidate. David Armano your thoughts?

-What has been the effect of social media on this year’s election?

-In the looming age of measuring all things related to social media-how transactional should your conversations be? Or how transactional will they eventually become?

-Sacrifice usability at the altar of sexiness-I have to credit Avanish Kaushik for that one, but I love the meaning of it.

-4 things you will struggle with throughout your life : saying no, saying goodbye… saying I can’t, and saying I don’t know.

-Valeria Maltoni is the definition of class. she cares and she is deeply insightful… and she is a game changer.

-The difference between communities is not people but individuals but social media is about individuals being authentically individual.

-The network based on trust begets value which in turn brings a higher ROE return on engagement

Feel free to blog about these, or use them as topics for discussion. I’d love to see all of them become blog posts one day but alas, that’s up to you! Words of advice, keep the yellow legal pad close by!

5 posts not about you and your social MEdia self

I’m so sick of reading about the bad.  Actually I blame it on Shel Israel and his morning Twitter report on the sorry state of things. But Shel is just reporting it, it’s not his fault. So I’ve got 5 items for you to do some thinking on.  See if you can figure out the theme here.

Scott Monty drives a point home that all social media people on the inside looking out need to know, It’s not about you!

David Armano explains why giving begets giving prompted by Chris Anderson

Seth Godin explains why spreading yourself too thin aint’ a good thing.

The Kolbe A™ Index/Instinct Test: IQ tests tell you what you can do. Personality tests tell you what you want to do… the Kolbe A™ Index measures what you WILL or WON’T do. Check it out.

The rise of social media has made us all influencers and with that responsibility comes the notion that you can make a difference as long as you continue to give and not take.

See what the theme is? Social media and conversations are really not about you and what your needs are, they are about the other person or the community as a whole that you are a part of. Do what you do with the other person in mind for a day and see what happens. or better yet instead of trying to be some person everywhere, try concentrating on being some one in one place.

What can social media do for reputation management?

 

Alot has been written about online reputation management of late, and recently I was asked by a company to explain to them what I had done in regards to reputation management. So I’ve decided to recount what I did and what were the results.

 

About 18 months ago Emerson Directs’ web presence was no more than a brochure-ware site with no more than 3 pages of cursory content with zero traffic and zero web presence. all of its business was by word of mouth and referral. The only web presence was of SERP’s of information on an FTC settlement and consumer affairs reports on some bad customer service that occurred over 6 years ago.

 

Realizing that this had to have and was having a negative impact on the company and its ability to go out and get new business, I decided to do a few things. In short order, 1) I decided to create a new website, 2) a Social Media Optimization strategy wrapped around creating a number of social media pages devoted to the company-specifically the company name, 3) a blog site devoted to pushing out a more positive and leader like image for the company, 4) a robust social networking campaign 5) a Twitter persona in which I knew and hoped that people would go from the tweet to the blog site or to the website based on the quality of the tweet and lastly 6) be more visible and authentic with current and potential clients.

 

By creating the blog, it was another way of creating more content as well as another web site devoted to the Emerson Direct brand. As of today, The blog averages more than 10,000 visits per month, connects with clients, potential clients, and the casual reader, and has received numerous accolades. All of which were not my goal going on. They include ranking in the Adage power 150 The Power 150 is a ranking of the top 900 English-language media and marketing blogs in the world. The site is also ranked #23 of the Junta 42 which ranks the top 42 content marketing blogs. It’s also ranked oddly enough in the UK for top marketing blogs. It’s also part of the Big List of SEO blogs compiled by Lee Odden of Top Rank Blog. The indirect result of all of this, is people go from the blog to the website. The indirect direct result has been the creation of my personal brand as well, which has been cool and also very humbling since that was never my goal.

 

The residual effect of this effort has been tremendous in 1) driving traffic to a new site we built as well as 2) creating more opportunity for the company as well as 3) driving down the negative websites and 4) managing our website and companies’ online reputation in a more positive and proactive fashion and 5) I’ve become the de facto spokesperson for the reputation management campaign that Emerson Direct  undertook, as well as a champion for all things social media related and 6) Their phone has been ringing and 7) I’ve made some great new friends and contacts and 8. I’ve learned a ton and  9) respect so many others in the space now.

 

In regards to other forms of social media, I’d also created company related personas at nearly all of the top social networking sites, and even some of the lesser ones. I would venture that the total number was close to or had been 50. Some of those sites included YouTube, Delicious, Stumbleupon, Disqus, Propeller, Friendfeed and Twitter. All good viable ways of sharing content and changing a bruised reputation. Delicious is a prime example of my social media book marking efforts, in which I have over 600 bookmarks. That might not seem like a lot, but in the grand scheme of things it is.

 

I’ve toned all of this down now, as I’ve been able to dial it back, tweak it, and develop a happy medium with a consistent social media presence in the places where it’s most effective. Plus the time suck was killing me.

One note:  I also created a number of filters in Google Alerts, Summize  and Backtype that keep and kept me abreast of anything that was said or written about me, the brand, the company, or any of the products that they were marketing, which I highly recommend.

 

 

 

 

The culmination of these social media and reputation management efforts has been, to put it mildly, extraordinary. Not a day goes by where they do not see some type of positive ripple effect both professionally and or for me personally from these efforts. 

The interesting thing about this whole exercise has been, and some people might not realize this, the tremendous amount of effort and work required to maintain and do all of this. The payoff though has been well worth it. I also think it’s important to note, that you cannot afford not to be doing some variation of the above. What do you think? What more could I have done? Did I miss anything?

 

 

You have no idea how much you know

I was on the phone yesterday with a student from Columbia U who is doing her Masters thesis on a certain aspect of social media. We were on the phone because we exchanged a bunch of emails and she felt that maybe a call was in order. After 45 minutes of talking about all aspects of social media we were done. I hung up and I thought to myself; “Wow, did all of that just come out of me?”

Let me sum up what I chatted about.

  • I told her people like Scoble and Chris Brogan had devotional followings yet were different in nature and focus.
  • I mentioned that people like Brian Solis offer an interesting take on the landscape that is the ever-evolving moving target of social media.
  • I mentioned that she should check out Naked Conversations as a primer on what the blogging scene is all about and where it came from and where it’s going.
  • We talked about how Twitter is a great way to connect with Rock Stars, A-listers and thought leaders, but can still pull people into your circle that you have no reason why they are there.
  • I told her she should check out Danah Boyd and some of her work on Social media, teens and class divisions
  • We talked about why people do not contribute right away in social networks, though they have joined a community; and that it could be they’re just not completely comfortable yet.
  • As well, different demographics have different comfort levels in embracing new media.
  • We talked about communities and how individuals and brands operate within those communities.
  • I abused the words authentic, transparent, and “real”.
  • I’m pretty sure I did not take a breath.
  • I stressed that Chris Brogan is walking the line that separates saturation and Scoble like status.
  • I told her that Seesmic would be a good way to connect with people in regards to some of her social network questions
  • I’m pretty sure I mentioned David Armano
  • We talked about the goal of brand participators in communites and the challenges they face in trying to connect with their users and customers
  • I forgot to tell her which of my favorite blogs would help her in her research, so here’s the shortlist.

———————–

  • Brian Solis- Brian is very giving with his thoughts and observations on social media and PR,
  • Valeria Maltoni- If you want deep, thought provoking takes on all things social and beyond, I highly suggest you add her blog to your list 
  • Adam Cohen-Adam is a new add to my list but I enjoy his take and the variety of his posts
  • Ari Herzog-good writer, good take and his posts are timely.
  • Peter Kim-I’ve been probably been giving Peter too many props lately but man his stuff is so insightful.

So after all that, I sat there and started thinking. My first thought was that earlier in the day, I was explaining social media to a bunch of people in a doctors office. The first question out of their mouth was to ask if it was like an online dating site. Ouch.

Having my little chuckle to myself, my next thought was about what I just verbally spewed out to the grad student from Columbia, who by the way, didn’t know as much as I expected. This gave me pause to ponder what do I know? Was it alot? A little? 

Well, maybe I do know a little about some things but… I do know this. The people that I deal with, and talk with, and share with, and laugh with, everyday in my communities, know a lot. ALOT.  And everyone else outside of these circles or spheres that I float in, just might not. And that’s pretty cool. So I wanna thank you for letting me be a part of that.


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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