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When content turns into an ad

It can’t be good…

:(

I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.

The Way Social Media Used To Be

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.

vintage-social-networking

Is Social Currency Counterfeit?

Check out this image.

Image

 

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it:

Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home.

Now, let’s fast forward to an article that Jay Baer wrote in which he states that online influencer outreach is overrated:

I’m not suggesting that influencer outreach is useless or should be abandoned. But, it’s not magic beans. It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing.

So take all the aspects of social currency run them through how marketers use them, snap on Jay’s components and basically what you’re left with is a bunch of marketers floundering with the notion of what social currency is. They’re thinking that presence equates to value divided by attention will equal ROI. 

Social currency may not be counterfeit but we need to put the proper value on the currency before it’s too late.

 

Our Global Digital World

Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing!

Image

When Does Online Privacy Not Matter Anymore?

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the liberties or assumptions that Live-Hive would like with your personal information.

CtoCloud Application is requesting permission to:
  • Manage your contacts
  • Manage your calendars
  • View basic information about your account
  • View and manage any of your documents and files in Google Drive
  • View your email address
  • Perform these operations when I’m not using the application

What is private? What is personal? What is sharable? Depending on what your beliefs are,  the bar for leveraging the usage of a service against what is indeed your personal IP and private data has either been lowered or raised.

Some of you won’t care, others might walk away and still others will click yes like they do a EULA and be done with it. None of us care until it directly affects and impacts us. That’s sad.

Social Media Marketing Wins…and Fails

Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site.  Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

Biggest Moments in Social Media 2012

10 Digital Unpredictions for 2013

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It’s safe to say that just because I waited until January 8th, it doesn’t mean that I can’t roll out what I think will happen in the next 12 months. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring. In the immortal words of former NFL coach, Dennis Green, predictions are what we thought they were.

With that said, I wanted to go with things that can truly occur in 2013. Thus they aren’t predictions they’re the opposite, they’re Unpredictions!  I’ll explain why with each one .

 

  1. The GIF goes Hyper. Some say that the GIF has grown up. Well once they grow up, then they’re on their own right? The only limitation? One’s own creativity. Which may mean the GIF becomes so 5 minutes ago in about 3 months. :)
  2. Image is everything-meaning image sharing sites continue to explode, mystify and push the envelope.  Snapchat, Poke and Instagam are the first iteration, which is scary.
  3. This tape will self-destruct in 10 seconds.  See the Poke link above. But know this, Data deletion will become de rigeur i.e. standard. Want to combat the Nano bytes of data that seem to replicate exponentially? Eliminate it almost as soon as it’s created, especially if it’s useless. Look for that to be a growing option in 2013. want to know who really takes advantage of this? marketers. Marketers will jump on this and snap a gamification piece onto data deletion. In other words, Act now. No we mean it, Now!
  4. Speaking of hard drives. They become useless too in 2013. Can we just get a better name than The Cloud?
  5. Content isn’t King. The creator of the content is King! The act of publishing of content is no longer the issue. The platforms, they’re simple. But the person or marketing teams who “get” the user and write for the user, they are the new kings.
  6. Simple is the Queen to the Content Creator but dumbing it down will continue to dominate design.  Why do you think Video has exploded? Because no one wants to read! Duh!
  7. The Google, Facebook, Amazon and Apple games/wars continue in earnest in 2013. This is about the easiest prediction in the bunch. But predicting who comes out on top for the year 2013-We put our money on Amazon. Surprised?
  8. 2013 decides whether Google Plus becomes relevant since users seem to be incapable of figuring that out.
  9. In 2013 everyone realizes that they must measure their digital and social efforts but that still doesn’t solve the problem.  Prepare for the birth of the Social Data Analyst Marketer.
  10. Contrary to what this article says, the death watch of the desktop officially begins.

 

Can anything that any of us predict, really happen in 12 months? Not really. In order for it to happen, it really has to be in the works prior to 2013, right? So that means, maybe they aren’t so much predictions as they are things that should happen because everything that we have seen heard and experienced in the past 12 months, indicate that they should happen.

Let the games begin.


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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