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Yelp is Broken and Social Flashmobs Apparently Rule

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owners of the restaurant and for the second time since Ramsay has been doing the show, he walked away and essentially refused to help the restauranteurs out.  This act in and of itself says a lot since in his own right, Ramsay can be pretty irascible. So for something to essentially send him packing, when we know what he’s capable of, it had to be pretty bad. Suffice it to say, the owners of this restaurant, took it to another level via these  Kitchen Nightmare Youtube videos.

Watching the videos of the show you can see why. But, not surprisingly, I found out about the particular show via social media. Why? Because the buzz of the show, the videos and of what the owners did  started to play itself out on Facebook.  When that happens, things can move quicker than an Arizona brushfire in July.  So quickly that the brush fires moved over from Facebook to Yelp and Reddit as well.

The gist or the fuel? Apparently the owners decided to respond to the trolls that were commenting about how bad they came off on the show.  This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks.  Give them anything and they will run with it. More importantly however, it highlighted something else.

Here comes my point and it’s about Yelp.

Yelp may not be the go-to source for restaurant reviews.

Why? Well, The ABC restaurant has 1131 reviews, some of which might be good, but most are not. 99.9% are snarky, mean, negative “reviews. ” The point?  How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing? 99.9%

What can Yelp do about that? Doesn’t that mean you can go and bash any restaurant, anywhere? Seems like it to me.  Unless I’m missing something.

Help me to understand.

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When content turns into an ad

It can’t be good…

:(

I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.

The Way Social Media Used To Be

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.

vintage-social-networking

Is Social Currency Counterfeit?

Check out this image.

Image

 

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it:

Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home.

Now, let’s fast forward to an article that Jay Baer wrote in which he states that online influencer outreach is overrated:

I’m not suggesting that influencer outreach is useless or should be abandoned. But, it’s not magic beans. It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing.

So take all the aspects of social currency run them through how marketers use them, snap on Jay’s components and basically what you’re left with is a bunch of marketers floundering with the notion of what social currency is. They’re thinking that presence equates to value divided by attention will equal ROI. 

Social currency may not be counterfeit but we need to put the proper value on the currency before it’s too late.

 

Our Global Digital World

Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing!

Image

When Does Online Privacy Not Matter Anymore?

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the liberties or assumptions that Live-Hive would like with your personal information.

CtoCloud Application is requesting permission to:
  • Manage your contacts
  • Manage your calendars
  • View basic information about your account
  • View and manage any of your documents and files in Google Drive
  • View your email address
  • Perform these operations when I’m not using the application

What is private? What is personal? What is sharable? Depending on what your beliefs are,  the bar for leveraging the usage of a service against what is indeed your personal IP and private data has either been lowered or raised.

Some of you won’t care, others might walk away and still others will click yes like they do a EULA and be done with it. None of us care until it directly affects and impacts us. That’s sad.

Social Media Marketing Wins…and Fails

Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site.  Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

Biggest Moments in Social Media 2012


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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