Archive for the 'Twitter' Category

Twitter is Starting to Jam

According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use.  The bottom line? Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic.  With over 500 million registered users and 140 million daily users, it doesn’t seem like Twitter will be slowing down anytime soon.

Then we have the following:

 

 

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15 Things I’ve Learned from 138 Social Media Tweetchats

More than 2 years ago Jason Breed and I decided to create a Tweetchat.  The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we  would collaborate on 3 questions and off we would go to promote it for the following Tuesday. We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. Boom.

When Jason first called me, he was looking for ways to  brand  his previous company. At the time, the Tweetchat, “Journchat“, was on fire and that was our inspiration. In the course of about a 1 minute conversation, Hashtagsocialmedia was born.  We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along.

So what have I learned?

1) Tweetchat’s don’t work w/o participation. From having great hosts to having great participants, you need both to succeed.

2) The content comes from the crowd. The gold is in the conversations.

3) Trolls can easily be exposed and don’t last long, but contrarians can bring balance and perspective.

4) There is always a retweetable soundbite that can sum up the discussion. Always.

5) There is never a shortage of topics though some seem to be more popular than others.

6) Passion is never on short supply.

7) Smart people are everywhere.

8. The generosity of the hosts has always surprised me and yet doesn’t.

9) The value of the conversations lasts longer than the Tweetchat

10) We can always learn and takeaway something even from sub-par Tweetchats

11) Every Tweetchat will be different. No two are the same.

12) There is a ton of room for growth for all Tweetchats.

13) There needs to be a next gen level of Tweetchats

14) Businesses, brands and companies should incorporate tweetchats into their marketing mix

15) People actually learn from tweetchats.

I could easily come up with 123 more “things” I have learned, because I have learned something from each and every one of them, but the point is, there is always a takeaway. In fact, not only have I grown from these Tweetchats, but also from the half dozen others that I pop in to from time to time. The bottom line is that Tweetchats are a tremendous opportunity to network, grow and expand your user, knowledge and friend base to the nth degree.

I’m better because of our Tweetchat, I’m better because of the people I’ve met from them, and I know it brings value to others and that makes me feel pretty damn good. Tweetchats work. So tell me, have you participated in our or any Tweetchat? What has been your experience?

Talk to people like you would talk to people-It works

I was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too much about himself. Until I realized after I had looked at a few of his previous tweets, why I followed him in the first place. It wasn’t who he worked for, or that he might be able to help me one day, as a primary reason of why I initially followed him. What it was, was that 1) he had a personality 2) he wasn’t pushing a product and 3) he actually provided some value from time to time. Lastly,  the tweets had a flavor to them, a no holds barred flavor to them. I think I might have forgotten about that.

Brands could learn something from this

There are 2 lines from a piece in Forbes about the why in social marketing that sum up what I’m trying to get to here…

“The mainstream of communications is now controlled by users, not distributors.”  and “You can’t just show up at social conversations with your bullet points and promotional offers. You need to be able to talk to people like, well, like you would talk to people.”

We have or I have talked about and written about these 2 points in the past, but I guess when you read in in Forbes it resonates a bit more. But it hit home when I started to think about the why I follow someone on Twitter. The why of why I engage. It’s not because I want something, well yea I do want something but its not a product or a service, or a gift or a coupon or lastly your ego.

What I want is to talk to someone, to connect with them and be able to call them a friend and a colleague maybe at some point down the line. Nothing really more than that. Whatever happens beyond that is a bonus for both of us. Brings back memories of the line, “Don’t try and make out with me before you’ve even learned my name.”

Brands are you listening? SMB’s are you listening?

There’s a reason Maslow had “belonging” right in the middle of his hierarchy pyramid..We want to connect with people, and with what make them unique. That doesn’t mean we have to force it. We are looking for personalities and their similarities to ours. We’re looking for people we have something in common with and yes the fact of the matter is… We do want to find our tribes.

Who’s making the rules in social media?

I know it sounds like I’m bucking the system right? Or I’m challenging authority. Or I’m that guy who says, why are we doing it this way on his first day on the job…  But here is where my head is at.  Back in the Oh so heady dot com bubble days I became part of a very large team working on a startup. I remember thinking I had died and gone to heaven-I mean it was a dot com, I was going to be able to retire by the time I was 35. I came into the project mid-stream and yet the product had essentially been built. And I remember that very first day that I got a look at the site that it wasn’t right.

The reason?  Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. There was zero intuitiveness to it and I remember asking anyone willing to listen-How do they know the users will want this? Blink…Blink…

Let’s fast forward 11 years. I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. The interface has not really changed and the “way” you’re supposed to use it functionally speaking has not changed-but the way in which we actually use it has-Dramatically. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Remember this comment from the naysayers? “Why do I care what someone had for lunch?” For the most part, the way it was built and the way it was intended to be used held fast. But…

What has changed is that we the users have redefined how we use Twitter. We have decided that Twitter is a great way to share links, to share content and to consume content. Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. It is now purely a content consumption and content push platform. That’s not to say that Twitter is not good for conversations any longer, but obviously what Twitter has done for us, for them and for the Google+’s and the Facebook’s of the world, is that it has defined a new action that has been woven into the fabric of our social lives. The action of sharing a piece of digital content in the form of a link. Pure and simple.

In the evolution of social, we might say that first it was blogs in which the written word was used in long form, then Twitter in short form, followed quickly by Facebook who then realized that Twitter was onto something so they borrowed the Twitter stream idea… The underlying theme in all of this is that we, the users have determined what we want from our social networks and how we will use them-and not the engineers. Although I still have a problem with the narrowness of defining what the social actions must look like or be called, i.e. “likes”, “friending”, and “follows”-We still have the power to really define them in the ways that we want to treat them.

The biggest mystery however lies with marketers trying to get inside the heads of the users to determine how they can turn them into loyal brand advocates. Stay tuned.

You know what Twitter needs to Fix?

I know, it’s a loaded question but it’s simple really. It’s the one area that needs attention and really hasn’t received much of it. See if you can figure out. I apologize for using my page as the example.

The Bio section. If we’ve been saying that numbers don’t matter and that it’s all about quality and not quantity, then that notion pretty much renders alot of what you see on the bio section as useless. Right?.  Here’s a really quick suggestion. Since we have the ability to publish content across multiple social platforms at once, perhaps we should see what networks one is a part of. Twitter needs to empower it’s users and allow them to take advantage of a new bio design that leverages more of who they are and not their “personal numbers”. The current bio section was cool when Twitter first launched 5 years ago. Right now it only serves to answer the most rudimentary of questions-that most frown on anyways.

What do you think?

Does Twitter Work?

About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?” And yet throughout the course of a week as well I will also hear the following:

  1. Twitter doesn’t work
  2. How can people spend so much time on Twitter
  3. Twitter has no value

Then couple that with the following from Business Insider and one might really start to question it’s actual value.

There are 56 million accounts on Twitter following 8 or more accounts. There are only 38 million following 16, and just 12 million following 64.

To the casual observer, this all might mean that Twitter is a complete waste of time. To that I say that’s fine, I’ll keep using it for as long as it’s still available. For me, Twitter is invaluable. I’ve made deeper and longer lasting connections to my peers because of it; and because of that, because of those networks, it not only opened a lot of doors, but it also helped me get my current position at E & Y.

If you have doubts on how to use Twitter and still think it’s not worth it,  listen to and watch Tom Martin’s Slideshare presentation on getting a job using social media.

For those that use Twitter and use it as a platform for media consumption as well as sharing and connecting with peer networks-I imagine their opinions of it will be completely aligned on the pro side of it being completely beneficial to them doing their jobs.

Throw the numbers out.

 

 

How Accountable are you with your Social Media?

Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there” is really worth it. The novice I’m sure is wondering that, as well as the expert. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? This thought is what drove the following deck that I will be presenting this weekend in Orlando


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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