Archive for the 'Digital' Category

Our Global Digital World

Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing!

Image

About these ads

When Does Online Privacy Not Matter Anymore?

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the liberties or assumptions that Live-Hive would like with your personal information.

CtoCloud Application is requesting permission to:
  • Manage your contacts
  • Manage your calendars
  • View basic information about your account
  • View and manage any of your documents and files in Google Drive
  • View your email address
  • Perform these operations when I’m not using the application

What is private? What is personal? What is sharable? Depending on what your beliefs are,  the bar for leveraging the usage of a service against what is indeed your personal IP and private data has either been lowered or raised.

Some of you won’t care, others might walk away and still others will click yes like they do a EULA and be done with it. None of us care until it directly affects and impacts us. That’s sad.

On Being Relevant in Digital

“Social” claims or has been claimed to do everything and it really has become quite the game changer.  In fact, did you know that it can actually boil the ocean? OK, so I’m kidding, but the point is this-One thing that social media does and has done, is that it has spurred or enhanced or magnified relevance in everything that online and offline touch now.

Even if you were not relevant before, now you have a chance to be, thanks to digital and social.

But step back from every situation and I mean every situation, and it’s really less about social and more about an age of relevance. Social is just the lipstick.  Chew on that a bit.  Yes, we definitely live in a digital age now and yes, we definitely live in the age of social media and yes it’s definitely all about the conversation.  But, what digital, social and the conversation have definitely done  is that they have snapped a piece of relevance onto everything that we now come in to contact with. It’s actually a two way street. Relevance shapes our social and digital engagements and our digital and social engagements become more relevant the more hyper focused they are to what we are all about and what we want and demand.

It surprises me that others have not really focused on this. Until Now.

Accenture Interactive has just come out with a couple of pieces of thought leadership on the “Era of Relevance.” (Full disclosure-Accenture is a client of mine) Though Accenture Interactive is talking about relevance at scale for the enterprise, the underlying theme remains unchanged-when you or I are marketing, conversing, buying, shopping, or selling-relevance is the tipping point in the transaction or transformation.

I would highly recommend reading the pieces from AI because they really do focus on one of the larger straws that stirs the drink.

We all need another set of eyes

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Maybe. Does it mean that you know digital marketing/ social media marketing? Does that mean you know e-commerce? Maybe not.

Some SMB’s prefer to do it all. Some can, some can’t. Some try, some fail. Enter the third party.

I’m having a conversation with a friend right at this moment in which he’s saying that the only thing constant in life is change. I agree, especially in social media. His point?  People who run companies cannot do it all. But they try, they struggle, they dabble, and thus think they have it under control. Perhaps everyone needs that extra set of eyes on some aspects of what they do. Business owners need to understand that having  another set of eyes is not necessarily a bad thing. The key is knowing when you need them and swallowing your pride to admit that you need them.

At the end of the day, you need to do what you do best. If you’re a doctor, asking you to market your product was not part of what you learned in medical school.

Social changes every day, so being an expert is a tall task. Being an expert in what you do takes time, takes effort and takes commitment. Can you be an expert in everything that you do in your business? For digital marketers, being connected to your network at least allows you stay abreast of what changes daily in the space. You take what you learn daily everywhere you go. Translation-How can you run your business and being effective with digital marketing? Especially if you’re a click and mortar business.

Beyond  digital and social media and taking a broad lens approach to life, and knowing that we are all in some sort of bubble begs the question. Doesn’t having another set of eyes help you? Well there ya go…

Why Digital Strategies Fail.

The easy answer on why digital strategies fail is that technology is changing so quickly that once an organization has decided to implement one strategy, it’s time to alter course and develop a new one. And to a certain extent that’s partly true.  It is very difficult to stay ahead of the curve, especially now.

But the real reason a  lot of digital strategies fail isn’t because of a dearth of good ideas or talent, it’s because of 5 things inherent in a lot of organizations. They are in descending order of importance.

5. Turnover coupled with leadership vacuum.

4. Red Tape/Politics/Hidden agendas

3. Lack of belief or Buy in from Leadership

2. Poor planning and Bad execution

1. Culture

I suppose that we could easily expand this discussion to include other aspects of a business that fail instead of  just digital strategies because of the above mentioned bullet points, but these 5 seem to occur moreso than most around aspects of digital.

For example, if we’re to believe the Gartner Hype Cycle, which I do, we’re approximately 2-5 years away from mainstream adoption of social analytics. That’s measuring and monitoring and analyzing the biggest technological and cultuural phenomenon to hit the globe since the internet first came on the scene, and we’re 2-5 years from mainstream adoption. It’s not a technology problem.

It’s tough to stay ahead of the curve when some struggle to just get on the curve. Why is that? Your number one answer? Culture. We have to get out of our own way.


The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

Feeds

social media conference

Latest tweet

TwitterCounter for @marc_meyer

Give Food
Alltop, all the top stories
Add to Technorati Favorites
View Marc Meyer's profile on LinkedIn
SocialTwist Tell-a-Friend

The social me

The duke

The manic-kins

Manickins part deux

Queens allstar BP

Queens allstar BP

Queens allstar BP

More Photos
July 2014
M T W T F S S
« Jun    
 123456
78910111213
14151617181920
21222324252627
28293031  

Mad Props

My site was nominated for Best Business Blog!
qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 98,607 other followers


Follow

Get every new post delivered to your Inbox.

Join 98,607 other followers

%d bloggers like this: