Archive for September 15th, 2011

I’m Worried About Google Plus

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. Here’s why. Since it came out, I haven’t had time to use it. I see that I keep getting notifications of people who keep adding me but I really haven’t had nor have I really taken the time to organize it. And maybe that’s the problem. I need to organize it. I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives?

Maybe this town ain’t big enough for another social network?

I can definitely verify that interest for me in Google+ is waning, but maybe there is a deeper issue here.  What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus? I wouldn’t go so far as to say that Facebook and Twitter are broken so therefore, what is the compelling offer for me? What is it for others? What about hardcore Facebook users? The attraction could be Facebook fatigue or a cleaner UI, but beyond that, is the grass really that greener?

Maybe I’ll start using it, but for what? To push out more content? To consume it? To organize it? I already do that elsewhere. I need a really good reason beyond aggregating the things I already do on or with Google to use Google Plus. Maybe I don’t know what I can do, if that’s the case, then share with me what you know or do with Google + that might give it an advantage.

I can’t be the only one who thinks this…Can I?

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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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