Published March 30, 2011
Apple , Dell
Tags: Apple, dell, Ipads
Talking about the other team is a fine line. On the one hand by acknowledging that they exist, you acknowledge that they are a threat and you are aware of them. By not recognizing that they are in the room, you risk not respecting what they might be doing to to succeed in the same space as you. As I said, a fine line.
A healthy respect is one thing but the one thing you should never do is give the competition an advantage of any sort. Either in the press, in person or otherwise. It’s called bulletin board material. Some teams thrive on that. Some teams need it. Some ignore it and others use it as examples that they are the one’s to beat.
Take what a senior executive from one of the world’s largest computer company’s said about one of the most notable and recognizable companies in the world and a direct competitor the other day:
“They’re great if you’ve got a lot of money and live on an island. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex,” Their global head of marketing for large enterprises and public organizations, said to CIO Australia.
“Their product with a keyboard, a mouse and a case [means] you’ll be at $1,500 or $1,600; that’s double of what you’re paying. That’s not feasible.”
Even in business. Think it, but don’t say it to everyone “outside” the firewall. It’s not like they needed ammo but it’s like saying, “Yea Kobe has 5 rings but he still can’t hit the 11 footer off the backboard…”
Published March 23, 2011
Tags: rebecca black, YouTube
Do you know who Rebecca Black is?
Rebecca Black is a 14 year old singer. She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube last month and received roughly 1,000 views in the first month. No big deal right? Then something happened. The video went viral. Really viral. In mid-March it started acquiring millions of views on YouTube in a matter of days, becoming a top trending topic on Twitter and getting both good and bad media coverage. The operative word there being, coverage. As of yesterday, first-week sales of her digital single were estimated to be around 40,000 by Billboard, and the video had over 38 million views on YouTube.
38 Million Views
That’s what we call Viral.
Published March 23, 2011
The new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. We can now weigh in on virtually anything on their websites with our thoughts and words. There is one looming and large problem though.
We have to be babysat. With good reason.
It’s like children who look around and realize that no one is watching and thus decide to do something stupid. I find it amazing that adults view the ability to freely and anonymously comment on any story, as a green light for stupidity and hate. Not realizing a few things:
- It has no value
- You’re weak because you hide behind a computer to make your anonymous comments
- You could be found
That’s not social media. That’s anti-social media. It has zero redeeming qualities. And yet we sit here and question criticize large media outlets for a) Not being transparent b) Not allowing comments and b) Censoring their comments because of 1st amendment rights. And they do the same-To allow anonymous comments or not?
In some cases some media outlets allow everything, some allow nothing, and still others blur the lines on what is acceptable. They prune foul language and spam and yet some things make it through. The bottom line, they can’t just “let it go”. It can’t run itself. People are incapable of behaving.
Here’s your example: You are a media outlet and you post a story about someone dying in a car wreck and through the open commenting system, some of the comments say something like, “He probably deserved it”? or “He was a jerk”.
What do you do?
Your bonus question. The commenter has revealed themselves. Do you allow the comment or not?
Published March 3, 2011
Tags: Corning, Video, YouTube
Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video. Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? I don’t think so…