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	<title>Comments on: Social Media Marketing is Hard Work</title>
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	<link>http://directmarketingobservations.com/2010/01/29/social-media-marketing-is-hard-work/</link>
	<description>Quick hits on Social Media, Marketing, and Technology</description>
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		<title>By: Three Plateaus in Social Media &#171; Direct Marketing Observations</title>
		<link>http://directmarketingobservations.com/2010/01/29/social-media-marketing-is-hard-work/#comment-8132</link>
		<dc:creator><![CDATA[Three Plateaus in Social Media &#171; Direct Marketing Observations]]></dc:creator>
		<pubDate>Tue, 21 Jun 2011 14:32:42 +0000</pubDate>
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		<description><![CDATA[[...] activities have tailed off because it takes too much work and you&#8217;re not seeing the results and you&#8217;re not convinced that social media works. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] activities have tailed off because it takes too much work and you&#8217;re not seeing the results and you&#8217;re not convinced that social media works. [...]</p>
]]></content:encoded>
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		<title>By: The New PB&#38;J: Crafting Your Mission &#124; Smarter Biz</title>
		<link>http://directmarketingobservations.com/2010/01/29/social-media-marketing-is-hard-work/#comment-4950</link>
		<dc:creator><![CDATA[The New PB&#38;J: Crafting Your Mission &#124; Smarter Biz]]></dc:creator>
		<pubDate>Tue, 23 Feb 2010 14:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=2459#comment-4950</guid>
		<description><![CDATA[[...] bluntly, the mission statement is why you exist. Social media is hard work, and knowing why you&#8217;re in it is important. What do you intend to accomplish and why the [...]]]></description>
		<content:encoded><![CDATA[<p>[...] bluntly, the mission statement is why you exist. Social media is hard work, and knowing why you&#8217;re in it is important. What do you intend to accomplish and why the [...]</p>
]]></content:encoded>
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		<title>By: Growth Times &#187; The End of the Social Media Rush (Fingers Crossed)</title>
		<link>http://directmarketingobservations.com/2010/01/29/social-media-marketing-is-hard-work/#comment-4838</link>
		<dc:creator><![CDATA[Growth Times &#187; The End of the Social Media Rush (Fingers Crossed)]]></dc:creator>
		<pubDate>Thu, 04 Feb 2010 15:55:24 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=2459#comment-4838</guid>
		<description><![CDATA[[...] Social Media Marketing is Hard Work (directmarketingobservations.com) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Social Media Marketing is Hard Work (directmarketingobservations.com) [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Watching a not recent video interview with Natalie Johnson (GM) &#171; Fredzimny&#39;s Blog</title>
		<link>http://directmarketingobservations.com/2010/01/29/social-media-marketing-is-hard-work/#comment-4791</link>
		<dc:creator><![CDATA[Watching a not recent video interview with Natalie Johnson (GM) &#171; Fredzimny&#39;s Blog]]></dc:creator>
		<pubDate>Fri, 29 Jan 2010 19:02:58 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=2459#comment-4791</guid>
		<description><![CDATA[[...] Social Media Marketing is Hard Work (directmarketingobservations.com)   Possibly related posts: (automatically generated)Reinventing your enterprise: video interview Jack BergstrandSound-bytes video from an interview with Gerd LeonardReading Six Pixels of Separation (and watching video promo)Artists I&#8217;m Loving  51.542209 -0.317528 [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Social Media Marketing is Hard Work (directmarketingobservations.com)   Possibly related posts: (automatically generated)Reinventing your enterprise: video interview Jack BergstrandSound-bytes video from an interview with Gerd LeonardReading Six Pixels of Separation (and watching video promo)Artists I&rsquo;m Loving  51.542209 -0.317528 [...]</p>
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		<title>By: Philip Allen</title>
		<link>http://directmarketingobservations.com/2010/01/29/social-media-marketing-is-hard-work/#comment-4790</link>
		<dc:creator><![CDATA[Philip Allen]]></dc:creator>
		<pubDate>Fri, 29 Jan 2010 18:15:54 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=2459#comment-4790</guid>
		<description><![CDATA[In my small web business I had a client ask for something similar - first page on Google. Granted, I did not ask all of the careful questions that you outlined above (and I will next time, believe me). 

I believe I responded that I could indeed do that, for a cost of around $45 million in order to populate the entire internet with their content.

It gives me some encouragement to know that it&#039;s just not the bottom feeders like myself who run into that. Thanks for the post, Marc.]]></description>
		<content:encoded><![CDATA[<p>In my small web business I had a client ask for something similar &#8211; first page on Google. Granted, I did not ask all of the careful questions that you outlined above (and I will next time, believe me). </p>
<p>I believe I responded that I could indeed do that, for a cost of around $45 million in order to populate the entire internet with their content.</p>
<p>It gives me some encouragement to know that it&#8217;s just not the bottom feeders like myself who run into that. Thanks for the post, Marc.</p>
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