Last week seemed to be the week to talk about social media and B2B. And rightly so. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Why? Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. Most don’t know in what direction to head, or where they should start.
My word to you, point your efforts towards B2B. In the meantime, here are some links that may make you better at what you do, four of which are about…social media and B2b.
1) First up is a fun site. This site is so chock full of wisdom its not even funny, well actually it is, but check out Tweeteorites
2) I couldn’t have said it better than this: Using Balsamiq Mockups feels like you are drawing, but it’s digital, so you can tweak and rearrange controls easily, and the end result is much cleaner. Teams can come up with a design and iterate over it in real-time in the course of a meeting. IMHO, this is bloody simple and easy to use.
3) We cannot stress enough how important it is to engage but here is a post that stresses how important it is to, yep you guessed it, engage and also. how to win. How to Fail at B2B Social Media
4) Speaking of B2B, forget what you just read and read this. Forget Facebook and Twitter, For B2B, it’s all about Linkedin. How many of you currently use Linkedin in your social media marketing/marketing efforts?
5) In my humble opinion, some really smart women get the short end of the stick in our business. However. thanks to Lee Odden, they are getting some nice recognition in this post of 25 women who rock social media. I’m happy to say that I know 3/4 of those mentioned on this list.
6) Ever heard of Shamable, the no BS social media guide? Me neither until last week. Some good content/writing here.
7) Remember when I told you to forget about Facebook? I lied. Again. New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? If so, in what way? How are you measuring?
8. Buzzom has some nice analytics tools and some cool graphics. Don’t worry it’s free.
9) So all of that B2B stuff probably has you confused on what you should do right? Stop, go, tweak, advance slowly, what is it? Well maybe you should read this Forrester post on Social Media’s impact on B2B marketing budgets.
10) Lastly, I Love the concept of Twitterfall but the interface sucks.
Take all of these posts and share them. Learn from them and then do your thing. Lastly, make sure you have fun doing it. Peace.