Comments on: Gov 2.0,The FDA, and Social Media http://directmarketingobservations.com/2009/11/13/gov-2-0the-fda-and-social-media/ Quick hits on Social Media, Marketing, and Technology Wed, 23 May 2012 22:06:45 +0000 hourly 1 http://wordpress.com/ By: In the News… http://directmarketingobservations.com/2009/11/13/gov-2-0the-fda-and-social-media/#comment-4307 Fri, 20 Nov 2009 21:58:02 +0000 http://directmarketingobservations.com/?p=2271#comment-4307 [...] Gov 2.0,The FDA, and Social Media (directmarketingobservations.com) [...]

]]> By: Tony Faustino http://directmarketingobservations.com/2009/11/13/gov-2-0the-fda-and-social-media/#comment-4279 Mon, 16 Nov 2009 02:55:00 +0000 http://directmarketingobservations.com/?p=2271#comment-4279 Marc, thank you for leaving this post with so many links to informative content. I was conducting business travel and client interviews all last week. Your post is very helpful because I was unable to listen to or participate in any of the twitter conversations.

I work in the pharma industry, and it’s my hope that the increased transparency will also help in rebuilding trust between the entire industry, patients, physicians, and the American people in general. There’s no doubt the industry can do better in regaining consumer trust (which would also be a step forward).

I hope that the FDA will not take until 2011 to recommend their social media guidelines (this is the initial read from some of the content I’ve been catching up on). In the online world, months are the equivalent of decades (to paraphrase a quote from a recent Advertising Age article). So much can change between now and 2011, and I don’t want the industry to fall further behind.

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