Comments on: The Top 45 Objections To Using Social Media http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/ Quick hits on Social Media, Marketing, and Technology Mon, 06 Feb 2012 21:38:48 +0000 hourly 1 http://wordpress.com/ By: Nick Shin http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4847 Fri, 05 Feb 2010 17:07:49 +0000 http://directmarketingobservations.com/?p=2170#comment-4847 Marc,
I created a post on my blog that includes responses to each objection. I used your list, revised it, added a few more, and a response on how to overcome these objections. Wouldn’t mind getting your thoughts as well.

http://www.marketingshindig.com/2010/02/04/how-to-respond-to-the-most-overused-objections-in-using-social-media/

Nick (@shinng)

]]> By: How to Respond to the Most Overused Objections in Using Social Media | Marketing Shindig http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4843 Thu, 04 Feb 2010 21:57:40 +0000 http://directmarketingobservations.com/?p=2170#comment-4843 [...] and all, but how do you respond to these objections.  Direct Marketing Observations listed the top 45 objections.   There were some repeats so I revised the list, expanded it, and included comments on how to [...]

]]> By: marc meyer http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4046 Mon, 12 Oct 2009 13:49:38 +0000 http://directmarketingobservations.com/?p=2170#comment-4046 @Timo, I had seen that before and Ken and I have actually talked about that. Ironic isn’t it?

]]> By: Timo Luege http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4042 Sun, 11 Oct 2009 17:53:31 +0000 http://directmarketingobservations.com/?p=2170#comment-4042 I’ve just been reading Ken Burbary’s blog and came across an excellent story from Scott Monty. I think it’s a beauty in itself and doesn’t need any additional commentary:

“A friend sent me a PDF of an article from a business journal in which a company expressed reservations about this new technology over which everyone seemed to be abuzz. They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out, of insider information making its way to Wall Street, and of employees wasting their time on it. For that reason, they set up the hardware on a single station in the middle of everyone’s desks so that everyone could see how people were using it.

That PDF was an article from a 1930s business journal and the technology was the telephone.”

]]> By: marc meyer http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4034 Fri, 09 Oct 2009 14:35:04 +0000 http://directmarketingobservations.com/?p=2170#comment-4034 @heather That makes 50, but you bring up the larger and better pt. We need to address each and look at how one answers the objection and overcomes it.

]]> By: Heather Rast http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4031 Fri, 09 Oct 2009 01:24:05 +0000 http://directmarketingobservations.com/?p=2170#comment-4031 What about these:

* It doesn’t fit our image/brand
* The board would never go for it
* We couldn’t sell that in upstairs
* We don’t have that much to say

Fun challenge! Let’s see what we can do to overcome the objections.

@heatherrast

]]> By: marc meyer http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4030 Thu, 08 Oct 2009 20:36:31 +0000 http://directmarketingobservations.com/?p=2170#comment-4030 @Nick Good one…

]]> By: Nick Shin http://directmarketingobservations.com/2009/10/08/the-top-45-objections-to-using-social-media/#comment-4029 Thu, 08 Oct 2009 20:14:51 +0000 http://directmarketingobservations.com/?p=2170#comment-4029 Not sure if it’s been mentioned, but how about

“we just don’t understand how social media works”

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