Archive for September 26th, 2009

Zappos Taps Mullen as Creative Agency but Disses Ignited

One of the participating shops, called Ignited, tracked the amount of time Zappos spent reviewing its submission. With the help of Google Analytics, Ignited found that the retailer had only viewed five pages of its 25-page submission, with an average page-view time of 14 seconds. Ignited then publicly criticized Zappos for what it felt was an inadequate review.

I’d be pissed too, but there must have been something in those 5 pages…

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Social Venom

snake_bite

What’s the difference between snake oil and snake venom?

Let’s recap the week.

Leigh Durst goes off on people stealing her hard earned, labor intensive work

Peter Kim laments the plague of plagiarism

David Armano discusses how to spot social media snake oil

Olivier Blanchard has called foul on bogus social media experts

Valeria Maltoni interviews Jonathan Bailey, the topic? Plagiarism Today

I wrote about Social Media might be free, but I’m not

Are you sensing a trend here? I am. That, my friend is what you call venom.  Oddly enough, none of the above posts were precipitated by the other. They all came out on their own, out of anger and frustration. And if I had taken more time, I probably would have found more posts.  Even more telling, is what you see in the comments. A lot of comments. More anger, more frustration.

I’m not sure I have a sure fire solution for any of these posts but I have a feeling that the days of wine and roses may be slowly coming to an end in some respects. If not an end, it certainly won’t be flowing like the wine at a Roman Bacchanalia. Content will be locked down more. Ideas and thoughts may not be so readily provided or shared as they once were.

Fortunately though, I have a feeling that Snake oil vendors will have a harder time of proving themselves. On the other hand, as I have experienced somewhat, we will have a harder time of climbing out of the hole that the purveyors of snake oil have dug for us with once burned clients.

I do have a feeling though, that this only the beginning, and that a larger backlash may be at hand. What to do about it is the question. A governing body? A policing body? I’m not sure. The floor is yours…

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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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