Comments on: The Humanity of Online Social Networks Offline. http://directmarketingobservations.com/2009/08/17/the-humanity-of-online-social-networks-offline/ Quick hits on Social Media, Marketing, and Technology Wed, 23 May 2012 22:06:45 +0000 hourly 1 http://wordpress.com/ By: marc meyer http://directmarketingobservations.com/2009/08/17/the-humanity-of-online-social-networks-offline/#comment-3724 Thu, 20 Aug 2009 21:42:45 +0000 http://directmarketingobservations.com/?p=1991#comment-3724 Craig, I agree with you though we both, the best technology in the world won’t work if the people that are going to use, don’t embrace it. But theme parks have such an opportunity to create game changing events. Thanks for replying. I aprreciate it.

]]> By: Craig Stark http://directmarketingobservations.com/2009/08/17/the-humanity-of-online-social-networks-offline/#comment-3721 Thu, 20 Aug 2009 15:03:45 +0000 http://directmarketingobservations.com/?p=1991#comment-3721 Great post Marc!

My observations about your observations are that marketers need to tap into these observations when considering how to segment and create campaigns for their products and services!

Leveraging technology is also a key strategic opportunity- perhaps the GPS enabled maps to find things at the park seems obvious to us..

Creating a new social movement could also be developed- eat healthy at the park and take away a new habit forming idealism for the masses in terms of weight management!

Creativity is the common denominator-the hybrid of SMM and creativity is limitless.

(Yes we think of ROI in many forms to boot!)

Craig

]]>