Comments on: Social Media Conundrum #23

By: Charleen Larson

Charleen Larson — Fri, 05 Aug 2011 19:15:22 +0000

Screwing up is part of being social. How else do you learn? I’m nearly 58 years old and I’m still learning.

Just don’t be that guy at the high school reunion who’s trying to sell insurance to everyone.

By: Chicken or Pig » Brand Interaction

Chicken or Pig » Brand Interaction — Thu, 20 Aug 2009 20:30:14 +0000

[...] I swear I didn’t see it before I posted this, but THIS says it better than I just did. Tags: strategy Comments are closed. If you can’t explain [...]

By: Beth Harte: 19 Things Social Media Consultants or Agencies Can’t Teach You | marketingprofsblog | Online Marketing Connect

Wed, 19 Aug 2009 21:58:34 +0000

[...] few weeks ago Marc Meyer of Digital Response Marketing Group had a simple, but impactful post on his blog that explains a basic social media conundrum: “I can show you how to use a social [...]

By: Why Can’t We Teach Sociability? | the cohcom blog

Why Can’t We Teach Sociability? | the cohcom blog — Thu, 13 Aug 2009 17:19:34 +0000

[...] There is a great post on the Direct Marketing Observations blog that perfectly illustrates a problem in Social Media and companies. See the post here. [...]

By: Box Scores: July 20-26 - Ninjutsu, conundrums and creativity… | Deep Bench

Mon, 27 Jul 2009 04:47:59 +0000

[...] -“Social Media Conundrum #23” [...]

By: marc meyer

marc meyer — Thu, 23 Jul 2009 12:43:01 +0000

@Tom, my point is I can provide you all the tools and platforms that you need but at some point the onus will fall back on YOU, and a lot of people after they have joined a social net…blink and say..”Now what”?…But you’re right we can teach you the how, but it still comes back to effort.

By: Tom Martin

Tom Martin — Thu, 23 Jul 2009 04:31:57 +0000

I don’t know Marc, I do think you can teach folks how to be social. Often times fear of screwing it up keeps them from engaging in the first place. Lack of knowledge of the cultural norms on the various socme platforms causes them to fear true interactivity. But once you guide these folks, they take to it nicely and even surprise you by teaching you a thing or two. At least that has been my experience.
@TomMartin
http://www.Twitter.com/TomMartin

By: marc meyer

marc meyer — Wed, 22 Jul 2009 14:34:30 +0000

@Cyndee Now that….was one helluva comment. You nailed it!

By: Cyndee Woolley

Cyndee Woolley — Wed, 22 Jul 2009 14:31:17 +0000

Platform + Purpose + Desire = Social Media Experience

Perhaps the conundrum is

I can give you the platform…
I can give you purpose…
YOU have to bring the desire…

The platform is the easy part…
I can teach you how to use the tools.

The purpose is a little more skilled…
A communications professional can map out the REASON and BENEFIT to the user.

The desire is the clients responsibility…
If it doesn’t fit into their priorities, they will never use it.

By: marc meyer

marc meyer — Wed, 22 Jul 2009 13:40:14 +0000

@daria, agree the tools are great but it to adopt and fold into the company there has to be a greater understanding of the why but maybe even beyond that it goes to understanding what the power of these tools provides, if used correctly?