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	<title>Comments on: 7 use cases for social media? or not.</title>
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	<description>Quick hits on Social Media, Marketing, and Technology</description>
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		<title>By: Sure I love the conversation but&#8230; &#171; Direct Marketing Observations</title>
		<link>http://directmarketingobservations.com/2009/06/22/7-use-cases-for-social-media-or-not/#comment-7805</link>
		<dc:creator><![CDATA[Sure I love the conversation but&#8230; &#171; Direct Marketing Observations]]></dc:creator>
		<pubDate>Thu, 31 Mar 2011 14:02:32 +0000</pubDate>
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		<description><![CDATA[[...] At least that&#8217;s what companies wanted to know. And still want to know. They wanted a better value proposition. Some get it but others are still struggling with this. Yea social media is cool but what&#8217;s it all mean? What&#8217;s the point? To have conversations or make money?  Give us a business use case. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] At least that&#8217;s what companies wanted to know. And still want to know. They wanted a better value proposition. Some get it but others are still struggling with this. Yea social media is cool but what&#8217;s it all mean? What&#8217;s the point? To have conversations or make money?  Give us a business use case. [...]</p>
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		<title>By: 13 Soft Skills Needed for Companies Selling Social Media &#171; Direct Marketing Observations</title>
		<link>http://directmarketingobservations.com/2009/06/22/7-use-cases-for-social-media-or-not/#comment-6385</link>
		<dc:creator><![CDATA[13 Soft Skills Needed for Companies Selling Social Media &#171; Direct Marketing Observations]]></dc:creator>
		<pubDate>Tue, 19 Oct 2010 13:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=1834#comment-6385</guid>
		<description><![CDATA[[...] You better have more than just your words. Use cases go a long way in proving out your [...]]]></description>
		<content:encoded><![CDATA[<p>[...] You better have more than just your words. Use cases go a long way in proving out your [...]</p>
]]></content:encoded>
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		<title>By: 14 Quick Tactics to Encourage Corporate Social Media Adoption &#171; Direct Marketing Observations</title>
		<link>http://directmarketingobservations.com/2009/06/22/7-use-cases-for-social-media-or-not/#comment-4848</link>
		<dc:creator><![CDATA[14 Quick Tactics to Encourage Corporate Social Media Adoption &#171; Direct Marketing Observations]]></dc:creator>
		<pubDate>Fri, 05 Feb 2010 17:24:24 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=1834#comment-4848</guid>
		<description><![CDATA[[...] Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders&gt; [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders&gt; [...]</p>
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		<title>By: Weekly Google Reader Shared Items - July 4, 2009 &#124; UpYourSocial</title>
		<link>http://directmarketingobservations.com/2009/06/22/7-use-cases-for-social-media-or-not/#comment-3556</link>
		<dc:creator><![CDATA[Weekly Google Reader Shared Items - July 4, 2009 &#124; UpYourSocial]]></dc:creator>
		<pubDate>Sat, 04 Jul 2009 16:56:18 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=1834#comment-3556</guid>
		<description><![CDATA[[...] 7 use cases for social media? or not. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 7 use cases for social media? or not. [...]</p>
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		<title>By: Weekly Google Reader Shared Items - June 23, 2009 &#124; UpYourSocial</title>
		<link>http://directmarketingobservations.com/2009/06/22/7-use-cases-for-social-media-or-not/#comment-3511</link>
		<dc:creator><![CDATA[Weekly Google Reader Shared Items - June 23, 2009 &#124; UpYourSocial]]></dc:creator>
		<pubDate>Wed, 24 Jun 2009 00:46:16 +0000</pubDate>
		<guid isPermaLink="false">http://directmarketingobservations.com/?p=1834#comment-3511</guid>
		<description><![CDATA[[...] 7 use cases for social media? or not. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 7 use cases for social media? or not. [...]</p>
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