Comments on: 20 Twitter brands behaving badly http://directmarketingobservations.com/2009/06/08/20-twitter-brands-behaving-badly/ Quick hits on Social Media, Marketing, and Technology Wed, 23 May 2012 22:06:45 +0000 hourly 1 http://wordpress.com/ By: Tomcat http://directmarketingobservations.com/2009/06/08/20-twitter-brands-behaving-badly/#comment-3454 Tue, 09 Jun 2009 02:38:46 +0000 http://directmarketingobservations.com/?p=1792#comment-3454 fail

]]> By: marc meyer http://directmarketingobservations.com/2009/06/08/20-twitter-brands-behaving-badly/#comment-3451 Mon, 08 Jun 2009 15:23:08 +0000 http://directmarketingobservations.com/?p=1792#comment-3451 @Daria great point about ignorance Daria..
@Jason.. I wonder if most aren’t even considering a Twitter strategy?

]]> By: Jason Breed http://directmarketingobservations.com/2009/06/08/20-twitter-brands-behaving-badly/#comment-3450 Mon, 08 Jun 2009 14:57:59 +0000 http://directmarketingobservations.com/?p=1792#comment-3450 Great Post!!!! really shines a light on the missed opportunity for some of theses brands. Consider 500k mentions in a few days time and you were not a part of any of it. You did not capitalize on it, fuel it, participate in it, etc. Now the flip side is that sometimes it takes these kinds of numbers to get executives curious and/or interested.

Have to wonder why some of these companies are not capitalizing and I have to think maybe they simply don’t understand how. Strategy development may be what’s lacking. Will be interesting to see this develop.

]]> By: Daria Steigman http://directmarketingobservations.com/2009/06/08/20-twitter-brands-behaving-badly/#comment-3448 Mon, 08 Jun 2009 12:47:16 +0000 http://directmarketingobservations.com/?p=1792#comment-3448 Hi Marc,

Wow, this level of neglect from some of these big brands is pretty scary. I’m betting it’s ignorance more than arrogance, but they’d better get up to speed fast.

It’s also another reminder that those of us communications pros who use Twitter and understand its value and reach are still a small subset of the marketing communications universe. Lots of work for us to do!

Best,
Daria

]]> By: marc meyer http://directmarketingobservations.com/2009/06/08/20-twitter-brands-behaving-badly/#comment-3447 Mon, 08 Jun 2009 11:52:21 +0000 http://directmarketingobservations.com/?p=1792#comment-3447 @jon Why aren’t they taking the time to go and get back their brand or develop the brand? Is it the thinking, “Why bother”?

]]> By: jon b http://directmarketingobservations.com/2009/06/08/20-twitter-brands-behaving-badly/#comment-3446 Mon, 08 Jun 2009 11:37:43 +0000 http://directmarketingobservations.com/?p=1792#comment-3446 There are MANY brands that aren’t on Twitter. Is what is most remarkable here how clueless the brands are to their impostors?

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