Comments on: The Pornification of Marketing

By: Jim Storer

Jim Storer — Thu, 11 Jun 2009 13:09:42 +0000

Thanks for pointing this out Marc. In attempting to produce a video that could go viral companies tend to walk a very fine line. This short definitely walks on both sides of that line, but it certainly captures the imagination and resonates with a guy who’s ever thought (or attempted) to buy porn (not that I have any experience there).

It’s important to note that this an ad spot for beer… it’s not like they’re terribly concerned with setting a high moral standard in the first place. AB has shown a propensity to use sex as a selling tool in the past… this is just a bit more than we’re used to, which is why it’s limited to the internet (for better or worse).

@jimstorer

By: Derek Peplau

Derek Peplau — Thu, 11 Jun 2009 12:24:22 +0000

I kept waiting for the hook at the end to tie it back to the Bud Light but it never came. The ad is pretty heavy-handed, with no subtlety at all. But there are two ways to judge an ad like this: the ad’s effectiveness (i.e. it raises awareness/creates buzz around the product it’s pitching), and its merits as a short sketch.

Will the ad get people talking about Bud Light? Yes, it will (has), so in that regard, the ad is a success (though not sure why it’s only now showing up virally; perhaps the networks refused to carry it due to its controversial subject matter).

Is it good from a comedy perspective? Subjective, but IMO, no. The six pack of Bud Light is entirely incidental to the ad. For me though, the worst part was it was predictable once it became clear what was happening. It set up the gag, then just took it to its most extreme limit. That’s just lazy writing.

Is it an advertising nadir? I’d say yeah. It’s definitely down there. The YouTube page touts it as the “Best Budlight Commercial Ever”. That I definitely don’t agree with. Most controversial? Sure. Best? I think that title still belongs to this one:

By: Jason Peck

Jason Peck — Thu, 11 Jun 2009 12:06:41 +0000

WOW. Hilarious. Wow. Doesn’t make me want to buy more beer but does do a good job at capturing the awkwardness of that situation.

By: AriWriter

AriWriter — Tue, 09 Jun 2009 05:38:27 +0000

Guest Interview with Mr. and Ms. Teagan: Analyzing Pornography, Parenthood, and Public Relations…

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Before the launch of AdultBluReview last winter, prospective buyers of adult movies released on Blu-Ray discs relied on word of mouth to learn about plots, performers, scen…

By: marc meyer

marc meyer — Fri, 05 Jun 2009 20:46:22 +0000

Completely agree with that and it boggles the mind

By: Jeremy Hilton

Jeremy Hilton — Thu, 04 Jun 2009 19:55:41 +0000

How this sells more beer is anyone’s guess.

With all the meetings, approvals, and legal reviews that this concept had to pass along the way, why it wasn’t shot down? It truly seems like the by-product of a confederacy of dunces.

I described this commercial to a marketing VP at a notable competitor of AB InBev. He could he believe that they “went there”. It cheapened the brand.

It’s ok to present edgy humor, but do us a favor and sprinkle in some wit. This commercial is cheap and base and shows little intelligence.