There’s an article in todays online Newsweek about a Bud Light spot that came out in February with little fanfare and completely under the radar. However, the commercial rivals, if not leapfrogs over the Quiznos spot in terms of what they are suggesting, cancel that, in what they are implying, strike that, in terms of what it is saying. Bud Light has taken the game to a new level or perhaps has lowered the game to a whole new level.
Granted, the assumption is that this commercial is directed right at its sweet spot demographic; and that in and of itself is somewhat troubling if only for that fact that it tells you how much Porn has become accepted into mainstream America and mainstream marketing and advertising. The assumption being that nothing in this spot is really outside the norm for the demographic. Or as Newsweek likes to call it, we are undergoing the phenomenon of “Porn Creep”.
Decide for yourself. Has Bud Light taken things to an all time low? Does this make you want to drink their beer? Do you even care?
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