Comments on: Here we go again, Yankee fans chant,”Pepsi Sucks”. http://directmarketingobservations.com/2009/04/17/here-we-go-again-yankee-fans-chantpepsi-sucks/ Quick hits on Social Media, Marketing, and Technology Wed, 23 May 2012 22:06:45 +0000 hourly 1 http://wordpress.com/ By: schapirate http://directmarketingobservations.com/2009/04/17/here-we-go-again-yankee-fans-chantpepsi-sucks/#comment-3242 Sat, 18 Apr 2009 15:12:06 +0000 http://directmarketingobservations.com/?p=1681#comment-3242 lol, yeah, tell me about it. Lots of big brand PR crisis management going on these days. In Pepsi’s case, instead of trying to minimize the story, Pepsi needs to apologize and turn this from a bad PR event to a good one. Its definitely possible!

]]> By: marc meyer http://directmarketingobservations.com/2009/04/17/here-we-go-again-yankee-fans-chantpepsi-sucks/#comment-3241 Sat, 18 Apr 2009 11:40:14 +0000 http://directmarketingobservations.com/?p=1681#comment-3241 Quite a week for brands wasn’t it?

]]> By: marc meyer http://directmarketingobservations.com/2009/04/17/here-we-go-again-yankee-fans-chantpepsi-sucks/#comment-3240 Sat, 18 Apr 2009 11:39:34 +0000 http://directmarketingobservations.com/?p=1681#comment-3240 The key will be how quick they respond, if they respond. Some brands-big brands-take a “it won’t hurt us attitude”. So we’ll see.

]]> By: schapirate http://directmarketingobservations.com/2009/04/17/here-we-go-again-yankee-fans-chantpepsi-sucks/#comment-3239 Fri, 17 Apr 2009 22:19:02 +0000 http://directmarketingobservations.com/?p=1681#comment-3239 Completely agree with what you said. Look at how fast the Dominos President created his video. Companies are starting to get it – I know Pepsi will respond but will it be tonight? Tomorrow? Probably tomorrow I’d guess.

I first saw the video on Break.com – where it was posted on the homepage last night. Since then it has been removed! Whats the deal!?!?!

]]> By: Cyndee Woolley http://directmarketingobservations.com/2009/04/17/here-we-go-again-yankee-fans-chantpepsi-sucks/#comment-3238 Fri, 17 Apr 2009 21:47:59 +0000 http://directmarketingobservations.com/?p=1681#comment-3238 This was absolutely ridiculous. How could you run a campaign without having all the tickets lined up?

The Pepsi Brand is tarnished, but this was likely the fault of a PR firm that didn’t get the details right.

Even if they didn’t have the tickets in hand TODAY, they could have given vouchers and taken names of those that were in line to assure they got the tickets.

When planning events, campaigns, slogans, etc… As public relations professionals, we have a responsibility to all of the people involved to make sure we do it right.

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