http://directmarketingobservations.com/2008/12/22/tha-basic-element-of-social-media/ Quick hits on Social Media, Marketing, and Technology Mon, 06 Feb 2012 21:38:48 +0000 hourly 1 http://wordpress.com/ http://directmarketingobservations.com/2008/12/22/tha-basic-element-of-social-media/#comment-2674 Wed, 24 Dec 2008 15:44:50 +0000 http://directmarketingobservations.com/?p=1335#comment-2674 A great call-out and reminder about where the true focus of social media should be. Strangely, I don’t feel that many companies actually adopted social media for conversations but cheap (or even free) publicity instead.

]]> http://directmarketingobservations.com/2008/12/22/tha-basic-element-of-social-media/#comment-2654 Tue, 23 Dec 2008 06:46:59 +0000 http://directmarketingobservations.com/?p=1335#comment-2654 I think its the opposite of talking… Typing is nothing like talking, there is much less participation in typing, you can re-type to get just the right words and most “social media” sites require a lot more passive participation. You can cut off a video in the middle if its boring to you, have you ever walked away in the middle of talking to someone? I agree the title “social media” is a misnomer, there is nothing truly social about most of this media. I believe the basic requirement of physical presence is required for something to be social. This is interactive media….

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