http://directmarketingobservations.com/2008/11/06/are-you-in-for-the-long-haul/ Quick hits on Social Media, Marketing, and Technology Wed, 23 May 2012 22:06:45 +0000 hourly 1 http://wordpress.com/ http://directmarketingobservations.com/2008/11/06/are-you-in-for-the-long-haul/#comment-2431 Thu, 13 Nov 2008 19:56:43 +0000 http://emersondirect.wordpress.com/?p=1138#comment-2431 [...] Basically, when it comes to the question of engagement, companies need to keep it as personable and authentic as possible. You don’t need to compromise your professionalism, but you do need to leave your three-piece suit at home. Engagement also needs to be timely and relevant to the community you’re participating in. Finally, remember: to be successful you need to be consistent and realize that there is no “end date” on this – expect to be engaging for a long time. [...]

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