Comments on: The art of search reputation management http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/ Quick hits on Social Media, Marketing, and Technology Wed, 23 May 2012 22:06:45 +0000 hourly 1 http://wordpress.com/ By: Andy Beal http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2397 Sat, 08 Nov 2008 15:04:36 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2397 Some great advice Marc. Another tip, when you create your blog or wiki, don’t forget to optimize that second page–for that all important indented Google listing. With just 5 web sites, you could own the first 10 results. :-)

Many thanks for your praise for Trackur!

]]> By: 10 Quick Tips for Retailers to Start Engaging in Social Media Right Now http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2382 Tue, 04 Nov 2008 02:19:41 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2382 [...] start with looking for mentions and understanding what is being talked about. For that matter, Mark Meyer has a great post on many ways to listen to many sources in [...]

]]> By: David Alston http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2381 Mon, 03 Nov 2008 23:42:55 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2381 Hey there Marc,

Feel free to drop me a line tomorrow any time – 506-444-1905 (cell). BTW, have you had a chance to see the newer enterprise level features we now have that companies like Dell are using? A small sample of them here – http://www.radian6.com/blog/86/more-new-features/ – if you hadn’t.

Talk soon.

David

]]> By: marc meyer http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2379 Mon, 03 Nov 2008 13:07:25 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2379 @Adam thanks for stopping by. A couple of thoughts.

-I like your suggestion with FB, although, we do have to consider the audience, but in this case, it’s really about putting another seo friendly steak in the ground-so FB pages is a good idea.

- I haven’t played around with LinkedIn company pages as much as I have with my personal page, but I know Linkedin pretty well, so I’ll have to check out that as well.

-You’re right most of the tools I mentioned are manageable on a smaller level. As Far as enterprise level- beside the small mention I gave to Radian6-I do think that something larger is in order. I know that a lot of larger orgs. Are looking or are developing their own propriatary solutions, but what else is out there? I don’t know other than Radian6. And even then I’m wondering to what degrees or how good is it. So I would love to talk with you more about it. I was going to call David Alston but would love to know more about some of the finer details. So let me know.

]]> By: Adam Cohen http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2375 Sun, 02 Nov 2008 15:12:37 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2375 Great post Marc. A couple thoughts to expand on the tools you mentioned:
- Facebook pages, in my opinion, are better than groups for some sort of ‘official’ company presence. I think they are more official and will resonate with recruits and prospects alike as a more formal presence. You also have more flexibility on features like events, etc.
- LinkedIn also has company pages now, but not sure if they can be formally customized yet. When LI launched this feature, it was a function of aggregating data on each company based on users present and integration to some info sources which could be out of date. It was a future feature promise to allow companies to customize the page – didn’t check if it’s live yet.
- You listed a ton of tools (some of which I hadn’t heard of before and will go check out, stat). From a large enterprise perspective (think Fortune 500), do you think a more robust reporting capability is required? The agency I work for has a substantial SEO practice, and we decided to partner with Radian6 to be able to provide reputation management as an offering. I’m just wondering if all the free tools out there cover enough ground vs buying services from larger listening tools. We thought the latter made sense, but would love your thoughts.
Thanks!
Adam

]]> By: marc meyer http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2372 Sat, 01 Nov 2008 22:07:28 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2372 @Ari #1 I didn’t mean to, this post acyually came out of something a company wanted to know whether I knew my stuff or not, so it wasn’t really intended to be a blog post. I know it’s rather heavy on the text, but I don’t do it very often, thank god. I’ll keep em shorter next time.

@Ari #2 We need to talk about some of the results Filtrbox has been returning.

@David, thanks for the kind words. I always you and your group in high esteem.

]]> By: David Alston http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2369 Sat, 01 Nov 2008 14:52:44 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2369 I agree with Ari H on this, yes, really extensive post from start to finish. A great article for anyone looking to finally make the leap into listening and engaging.

And like Ari (the second Ari), thanks for the mention.

]]> By: Ari http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2366 Sat, 01 Nov 2008 04:33:38 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2366 Thanks for the mention Marc. We’ve got a release coming out very soon with some enhancements to the search logic as well as additional sources, stay tuned!

- Ari

]]> By: Ari Herzog http://directmarketingobservations.com/2008/10/31/the-art-of-search-reputation-management/#comment-2364 Sat, 01 Nov 2008 03:23:33 +0000 http://emersondirect.wordpress.com/?p=1122#comment-2364 Dang, Marc, just when I thought you were writing an article on 10 monitoring/mining tools (half of which I never heard of), you punch me in the eye with reputations, broadcasts, and widgets. Talk about four articles rolled into one!

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