I read the blog post the Yin Yang of PR and SEO by Lee Odden and I’m going to sum it up right here:
If a digital asset (text, image, video, audio) can be searched on, then it can be optimized.
No go forth and prosper
Your SEO mantra
Published October 17, 2008 Marketing , SEO/SEM 3 CommentsTags: google, Search, search engine marketing, sem, seo
I might suggest a different mantra – SEO tactics can be used to optimize any content (including that created by PR people) that can be searched.
@ perhaps, but isn’t that essentially saying the same thing Nadja?
Hey Mark, glad you liked the post. Yes, Nadja is pretty much saying the same thing – with a PR slant.