Archive for September 1st, 2008

How do you respond to social media technology?

You’re a large corporation, you’re a medium sized business, you’re an entrepreneur with a start up. How would you react to the following situations?

Someone has decided to blog about the poor customer service they have just experienced

Someone had posted a You Tube video portraying your company in a poor light

Someone has created a social network for people that like your company.

Don’t think the above scenarios are occurring or happening? Better think again. And you better have your ducks in a row on how you are going to deal with each of these situations. The last thing you can do is to ignore them. As each day goes by, every person now has the tag of “citizen journalist” and with that title, they can now post, share and spread good, bad, or indifferent news about you and your company. How you deal with it will determine alot about how hip you are to the power of social media and the power of your customers and customers to be.

Case in point #1 Jet Blue does not handle well the person who decides to video an altercation between 2 passengers and then it spirals out of control when the Wall Street Journal picks up on it.

Case in point #2  A blog with numerous examples of corporate failure and success A citizen journalist has documented corporate failure. How did they react?

And Case in point #3 One of social media’s most influential thinkers decides to devote a very large post to this subject.

The bottom line is this. What is your response? How do you respond? How do you act? How do you react? Does anyone know? Who calls the shots in your company on the best way to respond and what is said? How do you and your company respond to some of social media’s and the bloggosphere’s most prolific writers and thinkers when they say something about mistakes that you might have made?

You need to have a plan in place. And you need to be able to move on it quickly. To ignore it, will be your biggest mistake.

About these ads

The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

Feeds

social media conference

Latest tweet

TwitterCounter for @marc_meyer

Give Food
Alltop, all the top stories
Add to Technorati Favorites
View Marc Meyer's profile on LinkedIn
SocialTwist Tell-a-Friend

The social me

The duke

The manic-kins

Manickins part deux

Queens allstar BP

Queens allstar BP

Queens allstar BP

More Photos
September 2008
M T W T F S S
« Aug   Oct »
1234567
891011121314
15161718192021
22232425262728
2930  

Mad Props

My site was nominated for Best Business Blog!
qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 98,703 other followers


Follow

Get every new post delivered to your Inbox.

Join 98,703 other followers

%d bloggers like this: