Direct Marketing Observations

Humility tends to be in short suppply these days. I suppose after reading and writing about the importance of relationships, ego traps and hero worshipping yesterday that I might have at least learned something or had taken my own advice to heart. Something. Anything. It’s as if I just tuned out.

Yep, in the course of ohhh say 24 hours, I have been knocked down to size and humbled by one client. I was told I was not assertive enough by another would be client that I had been working with, who in hind sight wanted me to be more agressive and forcefull. And lastly, I had another potential client essentially tell me to give them what they had asked for and not what I suggested they need. All in less than 24 hours!

Hell, I even wrote a blog post titled, “Serve me what I want, not what you think I need”.  Talk about doubting yourself! What has this taught me? Alot.  Below are 10 points with associated posts that I need to always keep in mind and maybe you should too!

1. The client will always be right. Always. Even if they’re not.
2. You might be right, but the client doesn’t know you well enough to give you the business.
3. You have to build trust incrementally.
4. Assume nothing.
5. Sometimes you just need to shut up.
6. You are not as good as you think you are.
7. There will always be someone who can do it better.
8. Never underestimate the client.
9. Always temper your actions with humility.
10. Don’t forget where you came from.