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	<title>Comments on: In social media, What&#8217;s more important? The technology or the user experience?</title>
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	<link>http://directmarketingobservations.com/2008/08/19/in-social-media-whats-more-important-the-technology-or-the-user-experience/</link>
	<description>Quick hits on Social Media, Marketing, and Technology</description>
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		<title>By: Daniel Schutzsmith</title>
		<link>http://directmarketingobservations.com/2008/08/19/in-social-media-whats-more-important-the-technology-or-the-user-experience/#comment-2126</link>
		<dc:creator><![CDATA[Daniel Schutzsmith]]></dc:creator>
		<pubDate>Wed, 27 Aug 2008 02:57:45 +0000</pubDate>
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		<description><![CDATA[I think you&#039;ve hit the nail on the head.  Its imperative that we, as designers and brand champions, definitely pay more attention to the UX than the UI.  CEO of my company just wrote up a great piece on this for AdWeek.
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i67f2ad037eba0dd6c332357c658e6568]]></description>
		<content:encoded><![CDATA[<p>I think you&#8217;ve hit the nail on the head.  Its imperative that we, as designers and brand champions, definitely pay more attention to the UX than the UI.  CEO of my company just wrote up a great piece on this for AdWeek.<br />
<a href="http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i67f2ad037eba0dd6c332357c658e6568" rel="nofollow">http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i67f2ad037eba0dd6c332357c658e6568</a></p>
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