Comments on: Why online communities fail

By: Automotive Social Networking - Starting to Gain Traction | Internet Sales Manager in Training

Mon, 18 Aug 2008 03:07:52 +0000

[...] to connect people with each other to share ideas and experiences that is often overlooked. To quote another blogger – “It’s the community people, its the people, people. It’s not the cash. People make [...]

By: emersondirect

emersondirect — Wed, 30 Jul 2008 19:18:54 +0000

@Matt That is a growing segment of the space because of the notion that social media engagements cannot be measureed in a successful way.

Marc

By: Matt Rhodes

Matt Rhodes — Wed, 30 Jul 2008 16:22:06 +0000

Hey,

Thanks for mentioning our post. I have to say that at FreshNetworks we work a lot measuring the benefit of the online communities we set up. Different measures are appropriate for different people, it all depends why the community was set up in the first place. More of often than not measures of quality are more insightful than quantity measures.

Matt Rhodes
FreshNetworks