Comments on: The trust factor in social media marketing

By: Bookmarks about Godin

Bookmarks about Godin — Mon, 15 Dec 2008 20:30:28 +0000

[...] – bookmarked by 3 members originally found by chaoyangzhu on 2008-11-08 The trust factor in social media marketing http://emersondirect.wordpress.com/?p=551 – bookmarked by 5 members originally found by jimmynylen [...]

By: emersondirect

emersondirect — Mon, 21 Jul 2008 20:03:32 +0000

@Andy, I’m not sure. I think it depends as well on what your expectations are. If you have high expectations of a friendship and they are betrayed in some fashion, then what?

By: Andy Dunbar

Andy Dunbar — Mon, 21 Jul 2008 19:56:23 +0000

I think that the trust in social media is a lot like trust in friends, it is slow to build and at times hard to manage but worth all the time and money.

By: emersondirect

emersondirect — Mon, 21 Jul 2008 17:28:08 +0000

@Heidi the fear is all of the unknown, a lot of people just don’t know enough and thus as you say, they won’t dive in.

By: Heidi Sullivan

Heidi Sullivan — Mon, 21 Jul 2008 15:26:58 +0000

I think you’ve hit on what most people struggle with in regards to social media: fear. Fear stems from a lack of trust and many find it difficult to just dive in – particularly for individuals representing a company, agency or product – and not just themselves.