The great ones go where they can learn, teach, grow and persuade and be enriched by the experience. Thus, There has never been a better opportunity within these companies for the companies to actually empower not only the customer but also the employee through social media.

If not the expert, then perhaps the next big thing. The person who gets it! Thanks for stopping by!

Marc

I believe that there are no experts and many experts at the same time – that is, things move so quickly that knowledge is outdated almost as soon as you acquire it and there’s almost no time to get up to speed on everything, yet there are those who understand trends and human behavior and who have a solid enough grasp on business and communications strategy to make sense of it.

Like any developing field, what we know now will be dwarfed by what we know next year. The best any company can do is to find a talented and smart individual who is willing to work within a matrix organization by teaching, persuading and leading others.