Direct Marketing Observations

Just got done with the twebinar hosted by Chris Brogan. It was an interesting way to push information out regarding social media. For those in the know, it gave them insight as to how some of the movers and shapers of social media, marketing and media think in regards to how social media is changing the game. It also was presented in a way that if someone who had “heard” what social media was, but was not entirely sure what IT was, could, perhaps in laymans terms utilize or understand it.

The mashup was interesting in that we had video, we had twitter, we had live webcam, we had twitter aggregators and we had live participants and we had half participants who were following the tweets and not perhaps the video. Even more interesting were the ways that participants were communicating. The primary means being Twitter, but in the Twebinar format, they were talking with individuals that were in the video, they were talking with the moderator, Chris Brogan and they were talking with each other.

Now picture that happening in any other type of moderator, speaker, panel, discussion presentation where everyone was, for the most part, talking at once. In this format it worked. It was staccato like in its essence, but it worked.

With a couple of tweaks here and there. I can definitely see this becoming some type of workable app for future conferences. Perhaps embedding the Twitter app in the screen of the presentation so that everyone could tweet and everyone could read everyone elses tweets without having to possibly toggle betwen Summize and the actual presentation? Either way it worked. Good job to David Alston of Radian6 as well. The good news? This is a 3 part series. What are you waiting for?