Comments on: The funnel theory with social networks

By: emersondirect

emersondirect — Wed, 25 Jun 2008 14:34:37 +0000

@Michele, I know what you mean. The helix makes sense from a hiearchy standpoint, you just don’t need to stop at each stage along the way in order to reach social media nirvana.

By: Michele Martin

Michele Martin — Wed, 25 Jun 2008 10:53:14 +0000

Although this doesn’t come across in the Social Media helix drawing, I didn’t mean to convey that you have to visit all levels. Content creation, for example, may be something that many people decide isn’t for them, at least for now. I also know a lot of people who are into content creation (blogging, for example) but do nothing with aggregation (RSS)–this seems to be particularly true of so-called “digital natives” who have grown up expressing themselves through technology. They may be on Facebook and have a blog, but they don’t know how to do an effective Google search and don’t know anything about RSS or Google Alerts. One of the downsides of representing activity this way is that it does imply a hierarchy of sorts, even though it doesn’t necessarily exist as these kinds of levels.

By: emersondirect

emersondirect — Mon, 23 Jun 2008 18:40:49 +0000

@LG Some thought that cars and television would never stick either!

By: Little Guy

Little Guy — Mon, 23 Jun 2008 18:14:45 +0000

Thanks for this post. You all are rubbing off on me, however when I try to share my enthusiasm for your social networking ideas my local associates aren’t always open to the ideas, and I’m still to much of a noob to articulate the benefits of these ideas.