I find myself detatching myself from every pitch, commercial, sales and marketing push and looking at it from what was the goal of the company that is trying to reach me. Why or what is their thinking. Do they know me? Do they care? What demo do they think I am if I am viewing or receiving the message?
If you watch Joseph Jaffe’s video rant here to the Association of National Advertisers’ Integrated Marketing Conference, nothing aggravates uber-blogger Jaffe more than marketers that employ fakery, manipulation and heavy-handed lawyers in their social-media interactions with consumers.
Yes these are the social media mistakes of large marketers, but it can be easily done on any level..check it out. But..my question to you is, shouldn’t large marketers have the resources in house to GET IT?
