Direct Marketing Observations

Social media…….social media…. I was reading Geoff Livingston’s latest post and he had a clip on there from Tech Cocktail in which he, David Armano, Frank Gruber and Danielle Wiley opened with a “what is social media” intro.. Which got me wondering, ranting, or just pondering first a) am I too close to the subject and b) c) d) e) and f) and g) are below…

This is what I wrote to Geoff..

Let’s talk about what social media is not. In fact, what if the term social media was banned from our lexicon, what would we call it then? Is it an accurate term to use? Have we trounced on it too much? Or is it still this mystical nirvana like state that marketers, advertisers, agencies, and corporations are all chasing? Are they chasing the dragon? Are we forcing them to chase the dragon? Is it elusive? Are we making it that way? Can we dumb it down? Does it need to be?

 

It’s not really a rant per se, more of just “lots more questions” from maybe a different point of view. Some might say that social media is merely the flavor of the moment for marketers and PR people. Uhh no, it’s where we are headed, and we can choose to integrate and embolden and implement or we can get steamrolled by the ones who decided to embrace it from the get-go.  Who is the person that said “a computer in every home will never happen, it just doesn’t make sense…” Who would like to step up and say, social media is nothing but another internet phase…a fancy web based app…go ahead and throw the first stone.

 Here’s a link to the Vid