According to Aaron Barnes , In 2006 the total marketing spend on social media was $350 million, the forecast spend for 2011 is more than $2.5 billion. A couple of thoughts cross my mind. 1-who is spending the money now and is the spend worth it right now given the fact that a lot of marketers are still feeling their way around in the dark. 2- by 2011, How many social networks will there be? 3- How much of that projected budget will go towards social nets that exist today?
4-I had heard that there were currently 850 social networks and that within the next 2 years we might see upwards of 250,00! 5-Do you believe that?
With that being said check out some interesting stats from september according to emarketer
The most widely used social media strategy used by US businesses was Blogs for editorial staff at 78% of total respondents. Check out the following in order of use:
Discussion Boards 76%
RSS 57%
Ratings and Reviews of articles or site content 47%
Profiles of Social Networking 45%
Photo Albums 39%
Chat 35%
Personal blogs 33%
Video-user submitted 35%
Podcasts 33%
Social Bookmarking 29%
Video Blogs 29%
Widgets(deployed on FB, Myspace and Google) 22%
Mobile Video/image text submission 16%
Wikis 16%
Citizen Journalism 12%
Micro-blogging (twitter, Jaiku) 6%
Virtual Worlds 4%
Other 8%
Couple of questions: 6-What constitutes other at 8%? and since this was done in September, 7-How much and in what directions do you think those numbers have moved for each that is mentioned? I have some thoughts but am always curious as to what other think. BTW, 8-How many of you do use what is mentioned? 9-How many of the list do you still use daily?, and 10-How much is for business use as they, say and how much is for personal use?
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